Billboard magazine has written about his strong mainstream-pop potential, and his voice has been described as "hauntingly hopeful". With Tony Vincent's new band, "mercer", he is poised to bring his unique voice, award-winning songwriting and dramatic stage performance to the masses. Over the past year, Tony Vincent made a huge decision to forgo any theatre opportunities and focus on his music once again without any distractions. Hooking up with hit producer (and former college mate) Adam Anders, the two began collaborating on new creative, ideas and music. Almost immediately the two knew they had something special going on. As work progressed, and Anders became more in demand to produce projects for major labels, Vincent forged additional writing partnerships, including indie-songwriter Nate Campany. "I was working with some of the best and hottest people in the business," says Vincent. "The project really began to take shape, and for the first time as a songwriter I felt like I was writing truly honest material—stuff that I was proud of and that I wanted to share. I was singing in a more comfortable place, and I think that after listening to the end product, it will become really clear to the listener as well." And so it's time: Tony Vincent and his new band "mercer" are geared up to fulfill what Billboard foreshadowed just a few years back—to hit the main-stream market with a new kind of rock-influenced pop designed not only to "wow" in live performances [and recordings], but—and this is at the core of Vincent's creative intentions-give hope through his lyrics as well.