If you read one presentation this year... READ THIS ONE

http://www.digitalbuzzblog.com/socia...

every client should read this!

McCann Erickson was running a social media workshop last week to help a client create a strategy for getting involved in social media and one of the sessions revolved around describing the difference between the various channels. One of the guys in the workshop came up with an analogy that made us smile. He compared the five main social networks to types of clothing i.e. if Facebook were a piece of clothing what would it be? This is what we came up with:

1. If MySpace were a piece of clothing it would be a hoodie [we all pretty much agreed on that one]

2. YouTube would be a plain white T shirt, - mainly cos everyone has a white T shirt and it 'goes' with anything [apparently].

3. Bebo would be an overly long stripy polo shirt - a bit skater-y, but reasonably clean cut. maybe Penguin.

4. Facebook would be a casual cotton shirt from Gap, probably beige or washed blue.

5. Twitter would be a reasonably funky T shirt, probably with a Manga character on it, from Uniqlo.

This is our profile designed primarily to showcase what we can offer Brands and Advertising Agencies. We will highlight the latest Bebo originals such as Gap Year and B-box - and bring together the best of our clients sponsored profiles.

Let us know your thoughts and comments.

All the best - the Bebo team.