LONDON -- 23 February 2009 -- Playboy UK today announced the relaunch of its web site,
www.playboy.co.uk, re-affirming its position as the nation’s leading online men's lifestyle and entertainment destination.
www.playboy.co.uk will deliver lifestyle-inspired editorial and video content that will be advertiser-funded, including almost a dozen new entertainment channels such as “Movies,” “Music,” “Games,” “TV” and “Sport.” There is also a new “Life & Style” section that includes editorial and video content on “Grooming,” “Fashion,” “Food,” “Gadgets” and “Opinions,” all reflecting the sexy, stylish and sophisticated Playboy lifestyle. Additionally, the UK web site will offer a branded social-network element, providing visitors an opportunity to interact with the world-renowned Playboy brand.
Richard Gale, Director of Marketing, Playboy UK said, “The Playboy UK service offers a private, targeted network where people can be themselves. The Playboy brand represents fun, sexiness and aspiration to men and women all over the world. With our relaunch of
www.playboy.co.uk, we’re celebrating the heritage of our iconic brand with high-quality editorial content in a dynamic, interactive format that will entertain and inform.”
Shifting to an advertiser-funded model reflects the overall strategy for Playboy UK, which recently launched an advertiser-funded lifestyle channel on the SKY platform and an editorial advertiser-funded mobile site slated to launch later this month. Gale stated, “Our UK consumers wanted access to our content, and advertisers wanted to be aligned with our brand. Now we can provide a product that achieves both of these objectives.”
"Our strategy is clear,” Gale said. “Playboy UK is focused on advertising-funded lifestyle content that is developed from our editorial heritage and showcases our expertise on the aspirational ‘good life.’ We'll be delivering on that strategy on multiple platforms by the end of the year."
The relaunch of
www.playboy.co.uk fosters the development of Playboy’s international online business, while the flagship Playboy.com site in the U.S. is slated for relaunch in spring 2009.
oioi sexy playboy gals my girlfriend is a model lol
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iiiiiiiiiiiiiiii(ha) (((((((((((((((((((((hahahahahahah
aha))))))))))))))))))))))))))
house bunny lmfao lol >.< lol u rock lol
YO get a life
i love py boy its pink and the bunny is gd
geez u got the body
playboy baby ahhh fuckin love it
Sending some luv to yer.......i love playboy x
ewwww u guys are sooo gross!!!!!!!!!!!!!!
you are so fucken hot
i luv playboy
sendin the love i would love to be in playboy but until my modeling goes that far i will just have to dream lol
kayleigh xxxxxxxxxxxx
hi everybody
ewwwwwwwwwww u lot are gross
opefulli il b in playboyy 1 dayy haha luvss it
i lovee holly madisonn .. american playboy is soooo muchh bettaa .. tha uk iz abit shitt.. but all tha girllss r still supaa prettii ..
jst not as well knownn x
i lovee girlss of the playboy mansion it rockss my sockss whoohh haha x
x
luv u playboy and katir prce who modals the play boy i luv u the
most than anybody does xxxxxxxxxxxxxxx
Luv it!! give me more!!! x mwah x
Lovin' it !! Give me more!!! lol xxx
i dont no witch 1
there
all
2 good
ooooooooooooooooooo
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!