The ‘Our World. Your Move.’ campaign is a call to action. Our world faces unprecedented challenges, ranging from conflict and mass displacement to climate change, migration and a global financial crisis. We have a collective responsibility to make our world a better place. It’s up to each of us, as individuals, to make a move and do something to help others. Young or old, we can all make a difference.

In 2009, the International Red Cross and Red Crescent Movement is commemorating the 150 year anniversary of the battle of Solferino. It was there that a young Swiss businessman, Henry Dunant, did not look away but took action and moved quickly to organize civilians to help thousands of unassisted wounded soldiers.

The “Our World. Your Move.” campaign will be celebrating the enduring importance of Henry Dunant’s humanitarian gesture. In 2009, we are also marking the 90th anniversary of the founding of the International Federation of Red Cross and Red Crescent Societies (IFRC) and the 60th anniversary of the Geneva Conventions, which give protection to the most vulnerable people in times of war.

With a series of public events around the globe, the Red Cross Red Crescent Movement is highlighting the challenges faced by people in need throughout the world as well as the actions that can change their lives. The campaign brings their stories to light through powerful testimonies and visuals. To view these touching personal accounts, see Moving Stories and Challenges.

It is our world and the time is now to make our move.

iReport, CNN’s public journalism initiative that invites people from around the globe to contribute pictures and video of breaking news stories, recently published a report on Our world. Your world. and the Red Cross Red Crescent usage of social media.

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