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If you’ve read this blog for any amount of time, you know I’m a huge fan of Nancy Marmolejo of Viva Visibility. This diva has taken social networking far beyond just setting up profiles and has mastered the art of actually building business from using social networking to a whole new level. Her insight and innovation, she claims by accident and curiosity, is truly amazing. Whether you’re a blogger, small business, solopreneur, or professional internet marketer — Nancy’s insight into using social networking as a key part of your social media strategies is brilliant and definitely worth the time to pay attention to. (If you know the Diva you know I don’t say that lightly!)

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Social media is here and it seems wherever you go online, you hear about your absolute need to use it, participate in it, and if you don’t do it — you’re losing out, right? Yes and no. The most important question, one that tends not to be on the minds of most using social media is how exactly do you measure success in your social media marketing? Friend, that is a loaded question. Some social media experts will tell you it’s impossible, you can’t measure the dynamic nature of social media. Other experts will tell you it’s as easy as measuring this and that. Well, I say, their both right and their both wrong. Huh?!

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Jeremiah Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes: Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social internet to market whatever it is they are marketing. While the Roundtable focused on the future of social web for major, corporate brands it needs to be stated that there are very few, large, small or individual businesses who are actually using the social internet in a manner that is generating significant returns on the effort. Why? Because most simply do not get that the social internet and social media marketing are not about the technology, they are about the communities… not the one’s created for marketing purposes, but the communities that have naturally formed across the Net.

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