Hailing from Mexico, El Zesto honed his fighting skills in Tijuana's notorious bars and clubs.

But at heart our tasty tomato is a lover not a fighter. Legend has it ladies from Guadalajara to Greenwich have fallen under his steely eyed spell.

Dressed in South American splendour, El Zesto always wears a mask to protect his identity. Added to which, you won't find a better groomed moustache this side of the Andes.

El Zesto Profile

• Fighting for: Zesty Salsa flavour
• Age: 29
• Height: 170cm
• Weight: 110kg
• Birthplace: Deepest darkest Meck-e-co

Win a holiday to La Tomatina in Spain

We're giving away a fantastic trip for two to El Zesto's favourite festival. La Tomatina is the world's messiest tomato fight and the biggest party of the year.

To enter you just need become a Doritos friend before 3pm on 29 August 2008*. We'll then pick one lucky friend at random as the winner.

Unfortunately only Doritos friends who are 18 or over and live in the UK, Channel Islands, Isle of Man or Republic of Ireland can enter. Sorry if that's not you. Take a look at our full terms and conditions here.

*If you have already signed up on Bebo to be a friend of Doritos before 6pm on Friday 11th July 2008 and would like to enter this prize draw, please send your full name, date of birth, address and contact telephone number to collisions@doritos.co.uk.