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NEW YORK Borat is dead.
Sacha Baron Cohen tells The Daily Telegraph that he's retiring the clueless Kazakh journalist, as well as his alter ego, aspiring rapper Ali G.
"When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," the 36-year-old actor-comedian says in the British newspaper's Friday edition.
"It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I `get' with Borat again, so it's a kind of self-defeating form, really."
Baron Cohen brought Borat Sagdiyev — an anti-Semitic buffoon in search of Pamela Anderson — to the masses last year with his smash comedy, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." He first introduced the character on "Da Ali G Show," which was carried in the U.S. on HBO.
"It's much easier for me to be in character and it's a lot more fun," he says. "If I'd done the entire promotional campaign for (the `Borat' movie) as myself it wouldn't have developed in the same way."
Baron Cohen — not Borat — can be seen as a singing barber in Tim Burton's "Sweeney Todd," co-starring Johnny Depp and Helena Bonham Carter.
His spokesman, Matt Labov, did not immediately return phone and e-mail messages by The Associated Press seeking comment on the "deaths" of Borat and Ali G.
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R.I.P., Borat Sagdiyev
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Kazakhstan's most famous fictional journalist is hanging up his pen. Yes, the Sacha Baron Cohen character is too well known and can no longer fool newsmakers into giving embarrassing interviews, the British comedian told the Daily Telegraph:
"As Borat, the outrageously anti-Semitic, homophobic reporter from Kazakhstan he became a cultural icon while lampooning and offending virtually everyone he came across.
...The intensely private comic actor readily admits he is more comfortable talking in the guise of the characters he has created, but unfortunately for him, both Ali G and Borat have had their day. Too many people know them and he reluctantly acknowledges that he can no longer retreat behind their personas.
'When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,' he said. 'It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I "get" with Borat again, so it's a kind of self-defeating form, really.
'It's upsetting, but the success has been great and better than anything I could have dreamed of.'"
Borat may have died a glorious death to make benefit for nation of Kazakhstan, but one can easily assume that the Kazakh government -- famously irked by Borat -- is dancing on his grave.
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