Official Rules SWEEPSTAKES BEGINS AUGUST 30, 2006 AT 12:01 AM EASTERN TIME AND ENDS DECEMBER 15, 2006 AT 11:59 PM EASTERN TIME. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. SWEEPSTAKES IS OPEN ONLY TO INDIVIDUALS BETWEEN THE AGES 13 AND 21 YEARS OF AGE WHO EITHER HAVE (A) ACCEPTED ADMISSION TO A COLLEGE, UNIVERSITY OR ABOVE-HIGH-SCHOOL LEVEL TRADE SCHOOL (INDIVIDUALLY AND COLLECTIVELY "COLLEGE") OR (B) ATTENDING A COLLEGE ON A FULL-TIME OR PART-TIME BASIS AS DEFINED BY THAT COLLEGE OR (C) PLAN, IN GOOD FAITH, TO ATTEND A COLLEGE, AS OF AUGUST 30, 2006. ENTRANTS UNDER THE AGE OF MAJORITY IN THEIR STATE OF RESIDENCE SHOULD GET PERMISSION FROM THEIR PARENTS OR GUARDIANS TO ENTER THE SWEEPSTAKES. IN ORDER TO BE AUTHORIZED TO PARTICIPATE IN THE SWEEPSTAKES YOU MUST BE LOCATED WITHIN THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA. VOID WHERE PROHIBITED BY LAW. Sponsor/Administrator: NBC Universal, Inc. ("Sponsor") is the sponsor of the Sweepstakes. Alloy Media + Marketing ("Alloy") is the administrator of the Sweepstakes. Entrants should look to Alloy at 6100 Wilshire Blvd., Suite 1500, Los Angeles, CA 90048 ("Sweepstakes Address") with any questions, comments or problems related to the Sweepstakes. 1. Entry: You can enter the Sweepstakes one of two ways: a. Online Entry - To enter the Sweepstakes online, go to and complete the official registration page located at www.bebo.com (the "Sweepstakes Site") between August 30, 2006 at 12:01 AM Eastern Time and December 15, 2006 at 11:59 PM Eastern Time. Through on-screen instructions you will be asked to provide information, including your first and last name, date of birth, complete mailing address, city, state and zip code, phone number, and email address. b. Mail Entry - To enter Sweepstakes by mail, send a handwritten postage paid postcard no larger than 4-1/2 inches by 6 inches in a standard size postage paid letter envelope to Friday Night Lights Scholarship Sweepstakes to the Sweepstakes Address and include your first and last name, date of birth, complete mailing address, city, state and zip code, phone number, and email address (if available). All mail-in entries must be postmarked no later than December 15, 2006 and received no later than December 21, 2006. Automated or robotic entries submitted by individuals or organizations (either by mail or online) will be disqualified. All entries become the sole and exclusive property of Sponsor and Alloy and receipt of entries will not be acknowledged or returned. Only fully completed entry forms are eligible. Proof of submission will not be deemed to be proof of receipt by Alloy. c. Limitation: You can enter only once, regardless of entry method. Multiple entries will be disregarded. d. Privacy: By entering into the Sweepstakes, you agree to the use of your personal information as described in Sponsor's Privacy Statement at http://nbcuni.com/Privacy_Policy. 2. Start/End Dates. Sweepstakes begins at 12:01 AM Eastern Time on August 28, 2006 and ends at 11:59 PM Eastern time on December 15, 2006. 3. Eligibility: Participation is open only to legal residents of the 50 United States and the District of Columbia who are between the ages 13 and 21 and (a) accepted admission to a college, university or above-high-school level trade school (individually and collectively "College") or (b) attending a College on a full-time or part-time basis as defined by that College or (c) plan, in good faith, to attend a College, as of August 30, 2006. Employees, officers, and directors (and immediate family defined as spouse, mother, father, in-laws, grandmother, grandfather, brother, sister, children and grandchildren or household members, whether related or not) of Sponsor, Alloy, bebo.com and their respective parents, affiliates, subsidiaries, suppliers, printers, distributors, advertising and promotional agencies, and prize suppliers are not eligible to participate. Sweepstakes may only be entered in or from the 50 United States and the District of Columbia, and entries originating from any other jurisdiction are not eligible for entry. All federal, state and local laws and regulations apply. 4. Winner Selection/Odds: The winner of the Sweepstakes ("Winner") will be selected in a random drawing from among all entries on or about January 2, 2007, to be conducted by Alloy designated representatives. Odds of winning will vary depending on the number of eligible entries received. By entering the Sweepstakes, entrants and the Winner fully and unconditionally agree to be bound by these rules and the decision of the judges, which will be final and binding in all matters relating to the Sweepstakes. 5. Notification: Winner will be notified by email and/or telephone. Potential Winner must accept a Prize within five (5) business days of notification by either email or telephone. Any Winner notification not responded to or returned as undeliverable may result in Prize forfeiture and an alternate Winner shall be selected. The potential Winner and, if the potential Winner is under the age of majority in such Winner's state of residence as of December 15, 2006, the potential Winner's parent or legal guardian, shall be required to sign and return an affidavit of eligibility and release of liability within seven (7) days of receipt. In the event of non-compliance within this time period, an alternate Winner will be selected. No substitution or transfer of a Prize is permitted except by Alloy and Sponsor. Alloy and Sponsor are not responsible, and may disqualify an entrant, if the entrant's email does not work or if entrant's email or street address, as applicable, is changed. Upon Prize forfeiture, no compensation will be given. 6. Prizes: Ten (10) Winners will each be awarded a $5,000 cash scholarship. The scholarship must be utilized for expenses related to attending a College as such expenses are defined by then current SallieMae regulations. The scholarship shall be either paid either directly to (a) the Winner's College upon receipt of an invoice for such purposes as supplied by the Winner to Alloy or (b) to a 529 College Savings Plan account, or such similar plan (together "College Plan") acceptable to Sponsor in Sponsor's sole discretion, set up for the benefit of the Winner. If Winner fails to provide the required invoice or access to a College Plan within fourteen (14) business days of Alloy's receipt of a signed affidavit of eligibility and release of liability, then the Prize will be forfeited and a new potential Winner selected at random from the remaining eligible entries. Sponsor, in its sole discretion, may extend the time for a Winner to comply with the documentation or College Plan requirements of this Prize section of the official rules. If a Winner is under the age of majority in the Winner's state of residence and the Prize is not being paid directly to a College, then the Prize will be awarded to the parent or legal guardian of the Winner, subject to the requirement to establish a College Plan account for the benefit of the Winner. VALUE OF ALL PRIZES AWARDED: $50,000 7. General Conditions: Only one (1) Prize per person per household per email address awarded. Alloy and Sponsor reserve the right to substitute any Prize for another prize of equal or greater value. The Sweepstakes is governed by the laws of the United States. All federal, state and local laws and regulations apply. The Sweepstakes is not to be used in connection with any form of gambling. Prize will only be awarded and/or delivered to addresses within the 50 United States including the District of Columbia. All federal, state and local taxes and all other costs associated with acceptance or use of prize, not specified herein, are the sole responsibility of the winners. Failure to comply with the Official Rules will result in forfeiture of the Prize. If Prize is forfeited, an additional drawing at random from eligible entries will be made to determine a Winner. If, by reason of a typographical, technical, human or other error, more Prizes are claimed than the number set forth in these Official Rules, all persons making purportedly valid claims, validity of claims to be determined by Sponsor in its sole discretion, will be included in a random drawing to award the advertised number of Prizes available. No more than the advertised number of Prizes will be awarded. Except where prohibited by law, each entrant, Winner (parent/legal guardian if Winner is a minor) grants (and agrees to confirm that grant in writing) permission for Alloy and Sponsor, their advertising and promotional agencies, and those acting under their authority, to use such individuals' names, photographs, likenesses, pictures, portraits, voices, biographical information, addresses (city and state) and/or any statements made by such individuals regarding the Sweepstakes, for advertising and/or publicity purposes in all media now known or hereafter discovered, worldwide and on the world wide web, without notice, review, approval, or additional compensation. Entrants and Winners further agree that Sponsor, Alloy, bebo.com and, their respective parents, subsidiaries and affiliated companies, advertising and promotion agencies, suppliers, printers, distributors, and the respective officers, directors, employees, representatives and agents of each and any other person or entity related in any way to this Sweepstakes (together the "Sweepstakes Entities") will have no liability whatsoever for, and shall be held harmless by entrants (and parent/legal guardian if entrant is a minor) against, any and all liability for any loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or possession, acceptance and/or use or misuse of Prize or participation in any Sweepstakes-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. The Sweepstakes Entities are not responsible if Sweepstakes cannot take place or if Prize cannot be awarded due to delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. The Sweepstakes Entities expressly disclaim any responsibility or liability for injury or loss to any person or property in connection with the delivery and/or subsequent use of the Prizes awarded. Restrictions, conditions, and limitations may apply. The Sweepstakes Entities will not replace any lost or stolen Prize. Entrants who do not comply with these Official Rules, or attempt to interfere with this Sweepstakes in any way shall be disqualified. 8. Conduct: By entering the Sweepstakes, entrants agree to be bound by these Official Rules. The Official Rules will be posted at the Sweepstakes Site throughout the Sweepstakes. Entrants further agree to be bound by the decisions of the judges, which are final and binding in all respects. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operations of the Sweepstakes or any website; to be acting in violation of the Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. 9. Limitations of Liability: The Sweepstakes Entities are not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions in the Sweepstakes or the administration of prizes. The Sweepstakes Entities assume no responsibility for any misdirected or lost mail, or any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sweepstakes Entities are not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrants' to any other person's computer related to or resulting from participating or downloading materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Alloy or Sponsor or bebo.com which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In the event of a dispute concerning who registered online to participate in the Sweepstakes, the registration will be declared to have been made by the authorized account holder or the email address submitted at the time of registration. The authorized account holder is defined as the natural person who is assigned to an email address by an internet provider, online service provider, or other organization (e.g., business, education institution, etc.) responsible for assigning email addresses for the domain associated with the submitted email address. A potential Winner may be requested to provide Alloy with proof that the potential Winner is the authorized account holder of the email address. If a dispute cannot be resolved to Sponsor's satisfaction, the entry will be deemed ineligible. 10. Conduct: Any other attempted form of entry is prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Alloy and Sponsor reserve the right, in their sole discretion, to disqualify any individual they find to be tampering with the entry process or the operation of the Sweepstakes or web site. Sponsor and Alloy may prohibit an entrant from participating in the Sweepstakes or winning a Prize if, in their sole discretion, they determine that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or representatives of Sponsor and/or Alloy. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR AND ALLOY RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 11. Force Majeure: The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsors (excepting compliance with applicable codes and regulations) or other force majeure event will not be considered a breach of these Official Rules. 12. Choice of Law: Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Competition, shall be governed by, and construed in accordance with, the laws of the state of New York, without giving effect to any choice of law or conflict of law rules (whether of the state of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the state of New York. If any controversy or claim arising out of or relating to the Official Rules, or the breach of any term hereof, cannot be otherwise resolved, it shall be resolved by binding arbitration conducted in New York City, New York, and administered by JAMS in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof (the "JAMS Rules"). The JAMS Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be an experienced arbitrator licensed to practice law in New York. 13. Winner's List: To obtain a printed copy of the names of the Winners or a copy of the Official Rules by mail, send the applicable request and a self-addresses, stamped, #10 envelope to: "Friday Night Lights Scholarship Sweepstakes", 6100 Wilshire Blvd., Suite 1500, Los Angeles, CA 90048. Request must be received no later than June 30, 2007. 14. Sponsor. NBC Universal, Inc., 3000 W. Alameda Ave., Burbank, CA 91523.. Sweepstakes administration by Alloy Media + Marketing, 6100 Wilshire Blvd., Suite 1500, Los Angeles, CA 90048.