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Search for “V Factory” on file-sharing website YouTube and you will find dozens of fervent fan tributes to the group, even though their music has yet to be released to the general public. That’s because today’s MySpace-savvy kids have an uncanny radar for what’s exciting and new. And V Factory, five mad-talented young male singers and dancers, are all that and more with their combination of edgy urban pop and electrifying hip-hop dance moves.

With their hip-hop-meets-R&B vibe, the instantly addictive songs that V Factory have just finished recording for their debut album for Warner Bros. Records have more in common musically with Usher’s “Yeah!” or Chris Brown’s “Kiss Kiss” than anything by ’N Sync or the Backstreet Boys. The first single, the crunk-tinged “She Bad” even features a rap from Bay Area Hyphy star E-40. “We didn’t want to come out as just another pop group,” says V Factory’s affable lead singer Asher Book. “We wanted the music to have an edge and a lot of flavor. We all listen to hip-hop, so to have E-40 rapping on our record is just crazy.”

Written and produced by a top-notch team, including Kara DioGuardi (“Round and Round”), Twin (“Pump It,” “History,” “Treat Her Like A Lady,” “In It For The Love”), J. Marty (“Dem Hot Girls”), and Soundz (“She Bad”), the upcoming album has something for everyone, from tough-edged beats to touching ballads, giving it an appeal to music lovers of all ages. “Our music is diverse,” says Nathaniel Flatt. “It’s as diverse as we are. We all come from completely different backgrounds, but we’ve come together and somehow it works.”

The group began to coalesce in September 2006 when Tommy Page — a Warner Bros. Records’ vice president of A&R who worked with High School Musical star Ashley Tisdale on her debut album — accompanied Tisdale to rehearsals for the first HSM tour. “I watched Ashley perform with a group of teen dancers who were cast by director Kenny Ortega,” Page says. “Ashley and I were both knocked out by Jared Murillo who seemed to own the stage. I thought, ‘Wow, if I could find four other guys who could sing and move like that, we could form an amazing group.’” (Page knows a little something about pop groups, having spent ten years as an artist. He scored a No. 1 hit with “I’ll Be Your Everything” in 1990 and toured with chart-topping pop phenomenon New Kids on the Block for four years.) “For me,” Page says, “Jared was the template that set the bar.”

Other V Factory Websites and Fanpages:
www.myspace.com/thevfactorystreetteam
www.vfactoryfans.com