What does 'sponsored content' mean?

It means that the content in question – it could be a profile, video or application – is a paid-for feature and has been sponsorship by one of Bebo's brand partners. The content may contain product placement on behalf of the sponsor; the profile page itself may be sponsored, meaning that it's an advertising feature; or the content may contain a fictitious user as part of an advertising feature. This means that the character(s) portrayed in the content is purely fictional and that any product recommendations/endorsements made by such character constitute an advertising feature..

We just thought we'd let you know, so that you are aware what is part of an advertising campaign and what isn't.