Is your company website buried in the back of Google?


There are many reasons for a website to not perform well in Google search results. Some of those reasons could be from a web designer's lack of knowledge as to what Google will penalize or what Google will like.

Other reasons can be from associating your url with certain "bad neighborhoods" in Google or engaging in deceptive practices. Search engine optimization is a skill divided into on-page modifications and off-page promotion. A common mistake even talented web designers make is to write for the wrong audience. Ultimately a website will have to perform well to a human audience, but if the code underlying the webpage is not written for Googlebot in mind, very few people will ever get a chance to view it.

Webpage creation in 2 stages.

Crafting a functional webpage that's pleasing to the eye and incorporates Shakespearean isn't likely to turn a profit if Google's algorithm doesn't award your work of art with decent positioning in search results pages. I'm of the opinion that webpages should be crafted to get the page to perform in Google search results first then after it's located where the most eyeballs can see it, reworked so it performs to a human audience.

Most common mistake is too many keywords.

What are keywords?

Wikipedia says Keyword may refer to anIndex term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine

How many keywords is too many for your meta tags?

They answer is... it depends.

Consensus in the SEO community is that the more pages, the larger your site is, the more keywords and keyword phrases you can safely use without tripping Googlebot's algorithm and identifying your site as a possible spam website.

Too many keywords can be just as harmful as too few. Less is more when it comes to the META tag. So how do you choose which keywords to keep? How many keywords should you include?

From TechKnows:
Ideally, your keywords tag should have ten or fifteen words, twenty at the very most. You may repeat your three most important keywords once, if you like, but repeat them more than that and the search engine is likely to ignore them, or, worse, not list your page at all.

From wikipedia:
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. ..Google no longer gives good rankings to pages employing this technique.


Jill from Highrankings.com offers this "Figure about 3 or so phrases per page. But be careful of just creating junk pages so you can add more keywords.

Matt Cutts the head of spam control at Google has a prime example of too many keywords on his blog here:


Maryland Search Engine Expert David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 315-1515 If you want YOUR company website to perform that well in Google.

<a href="http://www.frederickwebpromotions.com">Maryland Search Engine Optimization</a> Tactics

What is search engine optimization?
Wikipedia says this:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.


This article will be assuming you already have a company website
that you want advertised in Maryland over the Internet. The
techniques described will prove useful if you don't already have
a website.

Search Engine Optimization in Maryland.
The first thing we want to do is get your existing website
optimized for the search engines. What is meant by optimized?

Keywords, search engines operate on keywords, keywords are
search terms. Keywords are what a search engine user types into
a search engine to find what they are looking for.

With that in mind, keywords are what you tell the search engine
you want to be found under. When a person searching for a product
or service types "service they're looking for", they're also
going to type in the Maryland locality they live in.

Where do you put the keywords on your site?
The title. Websites have more than one title. There is the url
itself, that can be considered a title, there is the title of the
page, and there is what shows up at the top of the browser.

So you get 3 opportunities to use the keyword, keyword phrase
and Maryland in the webpage.

If you do not add "Frederick Maryland" to your company website
or company blog, you don't stand much of a chance to being on
the first ten search term results pages if your company serves
Frederick Maryland.

If you want to come up in the top ten Maryland search engine
results, you had better use the word Maryland more than once on
your webpage. You had better use the entire keyword combined
with the keyword Maryland if you want to come up in the top ten.


Why is that?
Let's say a person needs a to find a printer to get business cards
printed up. If they type "printers" in a search engine they are
going to see links to where they can buy a printer. So they
get smarter and add something to the search term, for example:

printers in Maryland

Which returns this result:

<blockquote>
Printers Directory of Maryland Printers Directory of Maryland, Find or Locate Printers, toner, ink, cartridges, printer, cartridge, cards, inkjet, hp, canon,
drives, digital, photo, </blockquote>


...This is NOT a printing company, it is a printing company
directory. Why does that come up and not a local printing
company? Because the webmaster doing the search engine
optimization is more highly skilled than the local webmasters.

Rather than try to beat the directory webmaster, I suggest
you use the directories existing page rank to help your
little (by comparison) printing company website to rank
higher.

Incoming Links.

How does a search engine determine who gets to be number one
and who gets to come in second and so forth?

The precise answer to that question is a tightly kept secret
within the search engine head quarters, but it's generally
known that link popularity figures prominently in the
rankings.

The term link popularity warrants an article unto itself and
is beyond the scope of this article. Google the term and see
what wikipedia says about link popularity when finished with
this article.

There are two aspects of link popularity:
The total number of other websites that carry your link on it.
The quality of those websites.

If the Frederick News Post website has your link on it and
the Washington Post has your link on it, which one do you
think is going to carry more weight

Two new Frederick Maryland Portal Blogs specifically designed for the Real Estate and Relocation Industry. Both blogs are ranked at the top of Google for the keyword phrases your prospective real estate customers are likely to use to find you.

Life in Frederick Maryland- market demographics are:

Young professionals seeking technology careers in and around Frederick, Montgomery, Carroll and Washington County Maryland.

Seeking to buy a new home
Seeking Insurance to cover that home
Seeking a mortgage to go with that new home

http://lifeinfrederickmd.blogspot.com

Second exciting new blog is Frederick Maryland Moving Companies
http://frederickmdmoving.wordpress.com

High rank in highly competitive keyword phrase

Advertising Opportunities available now.

Business model of both blogs is based on EXCLUSIVE advertising for each sector of the relocation industry.

One insurance agent
One real estate agent
One mortgage broker
etc

Search Engine Optimization skillfully performed by Frederick Web Promotions
http://frederickwebpromotions.com

Contact David Bruce at 301 363-8206
davidbruce@frederick.com