Although he may not me an infallible, Barak Obama as a symbol is untouchable.

I may not agree with his policies, but how he has given hope to all those oppressed is magical.

And despite spending enormous amounts of money in his campaign which would have been put to better use in my opinion eradicating poverty in the Third World, you can’t deny that for the world today his victory is pivotal.

He may not be the man for the job, but I feel we are at a stage in the world where progress is stuttering and we cannot further develop under the strains of the current establishment. For too long, people have felt oppressed and although I don’t blame those in power, I think there is a feeling amongst minorities that they don’t have a voice. Mr. Obama is not that voice, but by his example we should by able to find ours.

Honestly I don’t even know what food stamps are, but I know it can’t have been an enjoyable upbringing to get your nourishment from them. Who ever said only the middle and upper classes could further themselves in the establishment? Barak Obama is testament to the fact that all your parents ever told you about hard work and perseverance is true. You really can achieve anything if you put your mind to it.

The successful campaign in the US elections ran on the words ‘yes we can’, and a manifesto that read, ‘We want change’. But I implore the world to take on this mantra and to maintain it. The elections may be over, but the need for change is still there. If we can’t hear our own voices who else will? There are things I see around me that I am not content with, therefore I will make an effort in my life to implement change and until I see results I will not be happy.
I may have a smile on my face but I can never die content unless the world is in a state I want to see it in. Once that is achieved death will be sweeter to me than honey. Until then I will strive to better myself and my surroundings, shaping the environment I want my children to grow up in.

Consider this my application for world leader…

(Please ignore the last line, I couldn’t help myself!)

The presentation we gave to the heads of Cadburys upon the completion of our 2 week internship... enjoy!


Once upon a time there was a man called Ammar
He was not very rich, didn’t even own a car,
He lived with his parents, his sister and his cat
He worked for Cadburys Adams, and he really loved that!

His job was not great; he collected the garbage at the end of the day
His uniform was ripped; it stank and was a dirty grey
But don’t worry folks, one day soon he will be rich
He will start dressing casually to work and will throw his old clothes in a ditch

One grim Thursday he came home and had a hot curry
There was football on TV, so he had to eat in a hurry
He wished he could eat curry all day and all night
That’s when an idea came into sight

Curry flavored gum, what an idea!
But how to tell Marcos? That was his only fear
So he gathered some courage and marched into his room
He told him his idea; it hit him like a tonne of bricks, BOOM



Ammar then assessed the feasibility
This required a bit of cost analysis agility
The product concept had to be defined
And oh, Ammar was out of his mind!

Stage 3-development of proposition
This would be better with a mathematical statistician
Industrial tests, product research
To find an audience Ammar was on a search

Once everything was done he wanted approval
He had a meeting to see if there was a refusal
Everything however went fine and dandy
Thus started the production of this great candy!

Stage 5 will see the launch of Ammar and his gum
Full commercialization will occur, and he won’t be glum!
The product will be launched and P.O.S produced
Ammar will make a lot it can be deduced...


A curry chewing gum, what an idea
But how much money, now there’s the fear
The ingredients, the packaging and marketing costs
We have to add together to ensure no loss

We can’t go crazy, incase it all goes wrong
As Marcus will be singing a very different song
The ingredients we’ve got from the cheapest supplier
But a high quality product is what we desire

The packaging needs to be appealing but concise
To ensure it’s not too big and costs the right price
The marketing department has a budget too
The amount they wish to spend we need to review

Each sections working will soon be complete,
And the idea should then officially become concrete
The calculations are in, and the numbers are good
The product will go ahead as we all thought it should



Market research involved work with IBOPE
They searched for consumers from a database hard copy
Consumers were then selected at random
On age, hobbies, dislikes, they received a memorandum

They were brought into a high-tech room
With a one way mirror and a microphone boom
6 young Brazilian consumers, a table and some food
While they talked we noted and we viewed

Many focus groups exist like this in the production line
Opinions are noted and integrated into design
Other groups were held for opinions over point of sales
To be sure, they even consulted the Prince of Wales

Now all opinion polls are complete
We can safely say that Cadburys will its competitors beat
For the product is an impulse buy and its marketing the best
And so Cadburys will stand the test



So after the consumers thought the gum was satisfactory
The final product was ready and sent to the factory
They have 1000 staff, working at a machine
Some boxed the gum, whilst others ensured everything was clean

The workers tried the curry gum at the designated tasting zones
They loved it so much they got on their mobile phones
Everyone they knew had to hear about this amazing flavor
A new sensation which they will forever savor



Logistics is the transport of the gum
Though import and exports is not very fun
A complicated procedure that needs planning and time
A very long ladder that they must climb

It leaves the factories in Lorries and trucks
On pallets of wood, its worth b

i'm sure hundreds of you have been wearing out your F5 button on the bebo homepage eagerly awaiting my next blog entry, so finally, here it is!
just for a while lets skip the rest of Rio and the whole of Fortaleza and let me talk about where i am right now. Sao Paolo

Well after a nice 5 hour flight, i woke up, shook the sleep off my face, yawned and put my shoes back on. i then reached up to the over head closet thingy and got my luggage. next i proceeded to walk down the aisle with the rest of the passangers and was pleasantly surprised when the other 20 fellows started to laugh at me. now this is not an infrequent occurance but i had not done anything wrong, or so i thought......

ok lets quit the drama. it turns out it was a stop over flight in Brasilia, and nobody saw the need to tell me. thanks. anyways, we got off the plane after another 3 hours in Sao Paolo on Saturday night and were greeted by a very charming man whose job it was to scare us into staying in the hotel for the duration of the trip (only joking Graeme, he was just warning us) but nevertheless it was a pretty good attempt at doing so, but lets face it, nothing is going to stop me from going on my midnight jogs (i gotta get into shape, not long to go before the start of the season!) ok i lied again, i dont go for jogs, but if i did then i still would go for them.

Sunday was pretty cool, went to.... sorry hang on, i just remembered, sunday was the best day of the trip so far! after just over a month of not eating meat, we had our first meal at a halal restaurant in a lebanese district in Sao Paolo. there are supplimentary videos of me eating my first piece of meat, and my inability to describe my feelings says it all! After the amazing meal, we went to Asia Town and a Japanese market, was like Wembley market, only the stuff was cheaper, and it wasnt in Wembley and everyone was japanese, and no1 spoke english, but other than that just like Wembley.

The next day, we made our way to the Cadbury building on the Paulista. Now an office in my opinion is a place where people work. hence you must wear a suit and tie and shiny black shoes. So that morning i woke up at 6.30am to track down an iron, then i had to ask one of the female fellows to aid my ironing, then i had to shower and eat breakfast, this brought me to 8am. i could see this being a potential nightmare having to iron my clothes every morning, especialy because suits are just impossible to iron! so anyway, we get to Cadbury and are given ID cards with our pictures. We swipe in. We get in the elevator and press the button for the 16th floor belonging to Cadbury (along with the 15th and 17th). The elevator doors opened and we were blinded by the colour on the wall of the coridoor. there were pictures of children eating trident gum and blowing bubbles of bubbaloo and smothering thier faces with rich milky dairy milk. This was no place of work, to quote a very good film i said at the time, 'this is madness!'. We were even more shocked to see a painting on the wall of the reception of people enjoying themselves, floating in the air due to the humongous bubbles they had blown. We then noticed on the wall the bubbaloo dispenser which we helped ourselves to. Just as i placed a piece of bubbaloo into my mouth, Johnny Depp appeared and with his oompa loompas sang a song for us.... ok maybe not but frankly i have become a bit tired of writting this so will continue at a later date. trust me tho, the things i have seen and learnt at cadbury have been amazing and the next blog will include going to a favela and meeting a 19 year old girl who lived alone and was a consumer, and 6 teens in an interogation room talking about their lives, oh and also discussing shisha with Cadbury executives, oh the joys of going to Brasil!

beijos
(btw i havnt checked spelling or grammer so please do forgive me, and beijos means kisses in portuguese)