It doesn't have to happen

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4 days ago | me too! | Reply

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It doesn't have to happen
Me, Myself, and I
Too many young people have been stabbed or killed by knives. Knives are dangerous weapons. Fact. These injuries and deaths are so avoidable and we want to do something to help.

Back in April a group of 18 of us got together to work out a way to combat knife use on the street. We all met for a weekend of creative brainstorming, and advertising and communications agencies were there to help develop our ideas into an advertising campaign which would speak out to other young people. Here you can check out what these ideas became, and see what you can do to make a difference.

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  • Thanks for lyrics keep them coming in


    We want to thank everyone who has taking part in this month’s mission. We have received so many fantastic lyrics. However, we don’t want you to stop there. Keep sending in your anti knife lyrics and remember we will send out T shirts to the best ones.
    Do it today.

    0 Comments 4 days

  • Brit's, who do you want to win?


    The Brit’s are fast approaching and with so many good music been released recently it should be hard to chose a winner. With the likes of JLS, Cheryl Cole and Lady GaGa performing it should be a very entertaining night.

    Who was your favourite artist of 2009?

    0 Comments 4 days

  • Murray losing / Alex Reid Winning


    This week we saw Andy Murray come so close to winning his first Major Grand Slam trophy. Murray who is Britain’s number 1 and number 4 in the world is still young at only 22 years old. So he has plenty of time to win his trophies. We wish him luck in the future.

    Also this week we saw the last of ‘Celebrity Big Brother’. The final three were favourite Vinnie Jones, Alex Reid and Dane Bowers. To many people’s surprise Alex Reid was announced winner of the last Celebrity Big Brother. But enough of them what did you make of Sov? How do you think Lady Sovereign represented young people, has she reinforced peoples stereotypes that young people are immature and thieves? Did she annoy you, or did you give her ratings? Let us know.

    0 Comments 4 days

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Knife crime. Interview No 2

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  • MDash.New Generation Taker
    luv MDash.New Generation Taker

    Just to let everyone know i have been working on a video in college about stopping knife crime and it is gonna be on ITV 1 at 6pm on the 25th of this month.The video is called 'Drop Knives Save Lives' and it would be absolutley fantastic if this started to show a decrease in the ammount of knives being carried and especially being used.Please tune it and watch it. I reckon it will look really good once it's editing is finished.

    1 day ago
  • Debbie Kirk
    luv Debbie Kirk

    sending luv fr the group keep up the hard work

    4 days ago
  • Lucy Sim
    Lucy Sim

    Like elvis says; "a little less conversation and a little more action please". I say no to more campains :( just work harder with what we've got! :D . There will be too much competition for funding and not enough teamwork amongst groups to get their messages across :o quality not quantity B) . I support S.O.P.H.I.E . Stamp Out Prejudice Hatred & Intolerance Everywhere . I was mugged one night and they thought my being gothic justified their actions :o

    4 days ago via Mobile
  • Peter
    Peter

    if you love life why take one

    5 days ago
  • Ricky Mayhew
    Ricky Mayhew

    i havnt got my t-shirt yet :/

    5 days ago via Mobile
  • Liz Carrick
    Liz Carrick

    there has to be a tuffer sentence 4 carring or using a knife my cousin was stabbed once in the neck and died all the scum that killed him got was 4yrs weres the justice in that

    5 days ago
  • Thomas Torrance
    luv Thomas Torrance

    HOW DO U GET A TSHIRT I HAVE BEEN LINKED TO A KNIFE CRIME I HAD NOTHING TO DO WITH HE IS NOW SERVING LIFE AND AS I WAS FRIENDS WITH HIM WHOS IT BACKFIRING ON GUES KNIFES RUIN MORE THAN ONE LIFE NOT JUST THE VICTUM BUT THE WHOLE COMUNITY STOP KNIFECRIME NOW PLZ

    6 days ago
  • Jess Gibson
    luv Jess Gibson

    It dus en guna wer it wiv pride nuff love 2 this group x x

    Feb 2 via Mobile
  • luv Jimbob

    thanks guys ,lovin ma t shirt
    sooooo glad it came xx

    Feb 2
  • Jess Gibson
    luv Jess Gibson

    Got mi tshirt fanks x

    Feb 2 via Mobile
  • Shazzie
    Shazzie

    Got a t-shirt! :D
    thanks xx

    Feb 1
  • Jenn J
    Jenn J

    finally got ma tshirt. Thankyou. I will wear it with pride. Thankyou once agen x

    Feb 1 via Mobile
  • Wayne
    Wayne

    Put knifes down

    Feb 1 via Mobile
  • Chelsea
    luv Chelsea

    OMG just watched those new knife crime vids
    tht one where that kid is paralysed is HORRIBLE :(
    I mean, what kind of person could take away a person's ability to do everyday things like walk and DRESS themselves, for goodness sake? He has o be lifted up on that stretcher thing :(
    It makes me sick
    Thank you very much for making sure those adverts are on the TV, because they're very good, and hopefully can drill that knife crime is dumb and uncalled for into those idiotic people who carry knives around.
    Tell me, is that story true? I think it is, but I'm not sure :/
    Wearing my top with pride :)

    Feb 1
  • Debbie Kirk
    luv Debbie Kirk

    hi all im wearing my teashirt 2day in loving memory of marie who died due to knife crime i ask why did it happen 31 01 1996

    Jan 31
  • Ricky Mayhew
    Ricky Mayhew

    i havnt got my t-shirt yet :/

    Jan 31 via Mobile
  • T H U G Passion
    T H U G Passion

    hei wea du yhoo gehd ua t-shrits from?

    Jan 30
  • Lindsay Gerrard
    Lindsay Gerrard

    i support this page 110% we have to do something 2 stop knife crimes the police need 2 do more 2 harder punishment longer sentences for people n users NOT just a slap on the wrists its a joke xx

    Jan 27
  • Jenn J
    Jenn J

    mailed u my details 3 times 4 my free tshirt and still havnt recieved it. Bn waitn since oct. When will it b here so a can wear it 2 show my support 4 this cause x

    Jan 25 via Mobile
  • Meeg ' X
    luv Meeg ' X


    I've just seen the new advert for It doesn't have to happen.co.uk with the guy being paralized. It's absolutly SICK what some poeple do to anotheer. It brought me to tears as loads of people die, from knife attacks, and it's time to say ENOUGH.

    Just wanted to share My opinion,
    I think this is a great site, to get people involved.
    Xx.

    Jan 24

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