It doesn't have to happen
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- Tagline
- It doesn't have to happen
- Me, Myself, and I
- Too many young people have been stabbed or killed by knives. Knives are dangerous weapons. Fact. These injuries and deaths are so avoidable and we want to do something to help.
Back in April a group of 18 of us got together to work out a way to combat knife use on the street. We all met for a weekend of creative brainstorming, and advertising and communications agencies were there to help develop our ideas into an advertising campaign which would speak out to other young people. Here you can check out what these ideas became, and see what you can do to make a difference.
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Thanks for lyrics keep them coming in
We want to thank everyone who has taking part in this month’s mission. We have received so many fantastic lyrics. However, we don’t want you to stop there. Keep sending in your anti knife lyrics and remember we will send out T shirts to the best ones.
Do it today.
0 Comments 4 days
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Brit's, who do you want to win?
The Brit’s are fast approaching and with so many good music been released recently it should be hard to chose a winner. With the likes of JLS, Cheryl Cole and Lady GaGa performing it should be a very entertaining night.
Who was your favourite artist of 2009?
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Murray losing / Alex Reid Winning
This week we saw Andy Murray come so close to winning his first Major Grand Slam trophy. Murray who is Britain’s number 1 and number 4 in the world is still young at only 22 years old. So he has plenty of time to win his trophies. We wish him luck in the future.
Also this week we saw the last of ‘Celebrity Big Brother’. The final three were favourite Vinnie Jones, Alex Reid and Dane Bowers. To many people’s surprise Alex Reid was announced winner of the last Celebrity Big Brother. But enough of them what did you make of Sov? How do you think Lady Sovereign represented young people, has she reinforced peoples stereotypes that young people are immature and thieves? Did she annoy you, or did you give her ratings? Let us know.
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- Choice FM Real Talk Seminar with Richard Blackwood Add to Playlist
- Anti knife radio ad - Girlfriend Add to Playlist
- That Child - Nathan Storey Add to Playlist
- Anti knife radio ad - Scott's Story Add to Playlist
- It Doesn't Have To Happen Add to Playlist
- New Radio Ad - "Aron" Add to Playlist
- Yout's Mentality - Truth Be Known Add to Playlist
- New Radio Ad - "Mother" Add to Playlist
- You Must Be Mad Add to Playlist
- Your People Add to Playlist
- It's Not Good Add to Playlist
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close Polls
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Should there be more campaigns like this is tackle youth issues?
- Yes – Young people know best
- No – We should leave it to the adults
- Maybe – I’m not that worried
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What are you most worried about for 2010?
- Doing well in college or at school
- The environment
- Crime in your area, including knives
- Money
- Other Stuff
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- Yes – always. We should all help prevent crimes
- Yes-sometimes, but if it’s nothing to do with me I shouldn’t be blamed
- No-this is totally out of order





Just to let everyone know i have been working on a video in college about stopping knife crime and it is gonna be on ITV 1 at 6pm on the 25th of this month.The video is called 'Drop Knives Save Lives' and it would be absolutley fantastic if this started to show a decrease in the ammount of knives being carried and especially being used.Please tune it and watch it. I reckon it will look really good once it's editing is finished.
sending luv fr the group keep up the hard work
Like elvis says; "a little less conversation and a little more action please". I say no to more campains
just work harder with what we've got!
. There will be too much competition for funding and not enough teamwork amongst groups to get their messages across
quality not quantity B) . I support S.O.P.H.I.E
. Stamp Out Prejudice Hatred & Intolerance Everywhere
. I was mugged one night and they thought my being gothic justified their actions
if you love life why take one
i havnt got my t-shirt yet
there has to be a tuffer sentence 4 carring or using a knife my cousin was stabbed once in the neck and died all the scum that killed him got was 4yrs weres the justice in that
HOW DO U GET A TSHIRT I HAVE BEEN LINKED TO A KNIFE CRIME I HAD NOTHING TO DO WITH HE IS NOW SERVING LIFE AND AS I WAS FRIENDS WITH HIM WHOS IT BACKFIRING ON GUES KNIFES RUIN MORE THAN ONE LIFE NOT JUST THE VICTUM BUT THE WHOLE COMUNITY STOP KNIFECRIME NOW PLZ
It dus en guna wer it wiv pride nuff love 2 this group x x
thanks guys ,lovin ma t shirt
sooooo glad it came xx
Got mi tshirt fanks x
Got a t-shirt!
thanks xx
finally got ma tshirt. Thankyou. I will wear it with pride. Thankyou once agen x
Put knifes down
OMG just watched those new knife crime vids
tht one where that kid is paralysed is HORRIBLE
I mean, what kind of person could take away a person's ability to do everyday things like walk and DRESS themselves, for goodness sake? He has o be lifted up on that stretcher thing
It makes me sick
Thank you very much for making sure those adverts are on the TV, because they're very good, and hopefully can drill that knife crime is dumb and uncalled for into those idiotic people who carry knives around.
Tell me, is that story true? I think it is, but I'm not sure
Wearing my top with pride
hi all im wearing my teashirt 2day in loving memory of marie who died due to knife crime i ask why did it happen 31 01 1996
i havnt got my t-shirt yet
hei wea du yhoo gehd ua t-shrits from?
i support this page 110% we have to do something 2 stop knife crimes the police need 2 do more 2 harder punishment longer sentences for people n users NOT just a slap on the wrists its a joke xx
mailed u my details 3 times 4 my free tshirt and still havnt recieved it. Bn waitn since oct. When will it b here so a can wear it 2 show my support 4 this cause x
I've just seen the new advert for It doesn't have to happen.co.uk with the guy being paralized. It's absolutly SICK what some poeple do to anotheer. It brought me to tears as loads of people die, from knife attacks, and it's time to say ENOUGH.
Just wanted to share My opinion,
I think this is a great site, to get people involved.
Xx.