Mike Hodgdon

FLN Launches Fishing.Net

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  • Fishing Network Announces Launch of Mobile Fishing Guide Search Site

    Colorado Springs, CO February 28, 2008 With anglers embracing technology more and more every day, First Light Net takes the tools available to them to the next level.

    Following in the footsteps of the first mobile fishing reports web site BigFishTackle.Mobi, fishingguides.mobiFishingGuides.Mo
     bi lists nearly 900 fishing guides and fishing services in all 50 states and throughout the world, and the list grows daily.

    "Picture this,” says, Andrea (Dre’) Gallegos, First Light Net Production Manager, "You’re on the road. Maybe it's a family vacation... maybe it's a business trip. Whatever the reason, you find yourself in an unknown city with an afternoon or even a full day to kill. “



    “Trying to figure out the local fishing scene on your own is definitely too time-consuming. Besides, your tackle is at home in the garage. You know the answer to your dilemma is a fishing guide. In days gone by, you might have sought out the nearest boat dock or bait shop to start the lengthy process of tracking down someone willing and able to escort you on the local waters.”

    “Those days are gone,” Gallegos says, with a smile.



    “Now you simply reach for your hip, whip out your trusty mobile device, access the Internet, and type in: FishingGuides.Mobi”

    Mobile web sites are primarily text-based without heavy graphics to slow you down when you're "going mobile." With more than four mobile phones purchased for every personal computer that's bought, First Light Net feels it’s important to provide users the tools they offer on the internet to their cellular phones.



    "Our company has been providing outdoor enthusiasts information and resources on the internet since 1996," said Gallegos, "The dot mobi domain takes our ability to provide anglers with the most accurate, beneficial, and timely information on their way to or even on the water.”

    Traditionally, anglers have relied on magazines, TV, and PC-based Web sites for information about their fishing area or the fish they're trying to catch... or the guide they're trying to find. However, everyone, including fishermen, have become more and more mobile reliant. Worldwide, there are more digital mobile phones than televisions and PCs combined. According to Wikipedia, 80 percent of the world's population enjoys mobile phone coverage and that's expected to increase to 90 percent by 2010. The overwhelming majority of those phones will also have access to the Internet.



    First Light Net is riding the crest of that wave on behalf of the outdoor enthusiasts. As a provider of niche internet business advertising services for the fishing, hunting, sports, and outdoor industries, it is one of the first companies to use the .mobi domain - the first and only Internet domain for mobile phones. The domain makes the Internet available on practically any mobile phone with an integrated browser, no matter what carrier the consumer uses.



    About First Light Net

    First Light Net is a trademark of Predatorial Advertising Associates L.L.C. a marketing and advertising company that specializes in servicing the fishing, hunting, outdoor and sports industries Internet needs. They manage one of the largest online networks of outdoor related vertical niche. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net, visit www.FirstLightNet.com.

    0 Commentaren 613 dagen

  • First Light Net Announces Acquisition of domain name Fishing.Net

    Colorado Springs, CO (PRWEB) March 3, 2008 – On the heels of their less recent acquisition (fishing.org) First light Net further strengthens their foothold in the fishing, hunting and outdoors online marketplace by acquiring fishing.net.



    In an interview with Michael Hodgdon, Chief Operating Officer, and Adam Minic, First Light Net’s National Sales manager, they were able to provide some additional information about the recent acquisition.



    "The timing for this acquisition could not have been any better," said Hodgdon. "Having already made staffing, vendor plans and considerations to build fishing.org at an accelerated pace, we now find ourselves excellently positioned to launch both websites prior to the peak fishing season this spring."



    “Unlike the fishing.org acquisition which took months of negotiating, the fishing.net acquisition was attributed to our passion for staying close to the online outdoors industry, utilizing industry tools and just plain luck.” Hodgdon went on to say, “With our vast network of fishing sites and the challenges associated to implementing new innovative interfaces to sites that already have massive user bases, we are very excited to be able to develop these domain names using all the latest technology available without the challenges associated to redesigning existing sites.”

    First Light Net offers free information, free promotional giveaways, forums, mobile and social network sites to outdoor enthusiasts and monetizes this web traffic by offering clients targeted online advertising.



    Considered by some a late adopter online industry, “fishing” has definitely carved out its niche on the internet. According to the 2006 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation conducted by the U.S. Department of the Interior, Fish and Wildlife Service, U.S. Department of Commerce, and U.S. Census Bureau. It was concluded that in 2006, 30.0 million U.S. residents 16 years old and older enjoyed a variety of fishing opportunities throughout the United States. Anglers fished 517 million days and took 403 million fishing trips. They had $42.2 billion in fishing-related expenses during the year.



    Turning to Mr. Minic, who was clearly excited about the news, and although few, his words had a lot to say. “Although I am very excited about the plans for these websites, the excitement level from our clients is what really pleases me most.” Minic added, “With the flexibility we provide advertisers in the form of static placements, sponsorships and other custom services that partnered networks can’t provide, and the power of adding these websites to our network, it is great to know that we will continue to dominate the market that provides our clients definitive value.”



    Financial details regarding the acquisition were not available at the time of this release.



    About First Light Net

    First Light Net is a trademark of Predatorial Advertising Associates L.L.C. It is a marketing and advertising company that specializes in servicing the fishing, hunting, outdoor and sports industries Internet needs. FLN owns the largest self owned online network of outdoor related vertical niche websites. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net, visit www.firstlightnet.com.

    0 Commentaren 613 dagen

  • First Light Net Wins Two IAC Awards for Online Advertising

    First Light Net www.firstlightnet.com, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been honored with two prestigious awards in the Web Marketing Association’s 2008 Internet Advertising Competition (IAC). First Light Net won with two of its popular email campaigns based on quality of information and overall presentation. The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website (http://www.firstlightnet.com/newslet....

    "These award winning campaigns represent our significant connection to our targeted outdoor demographic and the businesses that seek that demographic," said Michael Hodgdon, CEO of First Light Net.”Winning for business-to-consumer and business-to-business email campaigns demonstrates how First Light Net is uniquely positioned to serve the online outdoor community.”

    Advertising AwardThe IAC judges represented some of the top online advertising and creative agencies. Entries were scored on the basis of creativity, innovation, impact, design, copywriting, and use of the medium.

    In the category of Best Online Community Online Newsletter Campaign, First Light Net won for its “Weekly Fishing Tackle and Outdoor Gear Giveaways” newsletter. This highly effective weekly newsletter campaign promotes outdoor retailers and websites by providing contest updates, articles, product reviews, news, advertising, and more to anglers and outdoors enthusiasts.

    In the category of Best Advertising Email Message Campaign, First Light Net won for its “Free Pay Per Click Promotion on BigFishSearch.com” campaign. This campaign targeted businesses in the outdoors and fishing demographics, using a giveaway promotion to generate registrations, listings, and pay per click advertising on BigFishSearch.com. In addition to promoting the site, the email message provided detailed information about the tools and opportunities available on BigFishSearch.com, including traffic for listings and registrations.

    "The Web Marketing Association is pleased to help set the standard for Internet excellence," said William Rice, president of the Web Marketing Association, Inc. "The IAC Awards highlight the best in this unique advertising medium by industry."

    About First Light Net

    First Light Net (FLN) is a trademark of Predatorial Advertising Associates L.L.C. It is a marketing and advertising company that specializes in serving the fishing, hunting, outdoor and sports industries’ Internet needs. FLN maintains one of the largest self-owned online networks of outdoor related vertical niche websites, including the largest fishing network on the internet. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net and the opportunities they offer, visit www.firstlightnet.com.

    About Internet Advertising Competition (IAC)

    The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.

    0 Commentaren 613 dagen

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  • Fishing.Net Luanch

    Fishing Network at Fishing.net
    Online Fishing Community & networking website for all levels of anglers & sport fishing industry professionals. Featuring, fishing blogs, member profiles, forums, photo galleries, online fishing clubs, classifieds, fishing videos & world fishing events calenda...

    Mike Hodgdon 0 Antwoorden

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  • Mike Hodgdon
    Mike Hodgdon

    First Light Net www.firstlightnet.com, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been honored with two prestigious awards in the Web Marketing Association’s 2008 Internet Advertising Competition (IAC). First Light Net won with two of its popular email campaigns based on quality of information and overall presentation. The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website (http://www.firstlightnet.com/newslet....

    87 weken geleden