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K-Swiss
K-Swiss , Inc. NASDAQ: KSWS is an American footwear company. They design, develop, and market a range of athletic shoes under the K-Swiss brand and its wholly owned subsidiary [Royal Elastics, Inc].
K-Swiss was founded in 1966 in Los Angeles, California, by two Swiss brothers who became interested in tennis after immigrating to the United States, where they introduced the first leather tennis shoes.
In 1985 Steven Nichols, while working at Stride Rite, was so impressed with the K-Swiss tennis shoe that he tried to convince his bosses to purchase the K-Swiss company. When his superiors passed on the opportunity he headed a group of investors that bought the company for $20 million. Mr. Nichols called the K-Swiss white stripes on white leather tennis shoe a "classic 50-year shoe", and in 2005, global sales passed $500 Million.
In the 1990s, Steven Nichols boosted K-Swiss's marketing budget and hired a number of key individuals from large companies such as Procter and Gamble and began a large marketing blitz around the K-Swiss brand. Due to advertising campaigns (primarily one where K-Swiss encourages users to personalize the trademark stripes under the slogan "Put Your Spin on It"), K-Swiss's popularity has risen immensely in recent years. K-Swiss shoes are popular not only for their style, but also for their comfort. The brand has been one of the leaders in interactive footwear with the introduction of their successful color changing K-Swiss Tongue Twister in 2003, Stripe Shifter and most recently their Band Em footwear styles.
The company continues to grow internationally and passed 100 million in revenue in Europe in 2006.
Steven Nichols owns a little over 22% of the K-Swiss company (2006). His son David Nichols is the company's Executive Vice President since 1995 and President of Europe Operations.
In 1996 two Australian trend setters realized there was no need for laces. Royal Elastics® was born. K-Swiss acquired it in 2001. Royal Elastics® is a sneaker company purely focused on the use of innovative and simple elasticated / stretch-fit closure systems to fasten the shoe to the foot. Royal Elastics® Stretch-fit Closure Systems™ are built for fast slip in and out speed, comfort and support.
Through Royal Elastics the company also produces a line of footwear for L.A.M.B., the clothing line founded by singer Gwen Stefani, with Stefani serving as Creative Director and a forthcoming collection in conjunction with the Andy Warhol Foundation.
K-Swiss and Royal Elastics is also in progress of producing a line of footwear for DCMA Collective, the clothing line founded by Good Charlotte band members, Joel and Benji Madden. The shoes will be released in mid 2008 and will be called "K-DCMA".
0 Commentaren 730 dagen
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☆Giorgio Armani - http://www.bebo.com/Armani--0 Commentaren 763 dagen
them blue and white k-swiss trainers are fucking sick
Hmmmm ...
Yeahh Thats Rightt Minee Are One Off A Kindaa ! 
K-Swiss ____ Whatt Cann I Sayy
There Amazing !! X !! x
I Have A Blackk Pairr With My Namee On It And There Signed By ::: ___ ::::Jay-Z And Ciara And N-Dubz xx !
PEACE OUT
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http://www.bebo.com/theclosetstopand...
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DONT EVAH READ THIS. THE DAMAGE HAS BEEN DONE
sorry franki!!
soz but In 1997 a girl called lauren was walking in a forest and then a she just dissapeared no one ever found her untill 2000 when a yoing girl called Mary found her body and markings on her chest saying: I wasnt pretty enough" and now you have read this she will appear in your mirrorrsaying your not pretty enough and kill you. by the way the girl called mary</3 died shortly after. To be saved paste this to 5 other bands. THIS IS TRUE Now uv started readin dis dunt stop. This is so scary. Send this to 5 ova bands in 143 Minutes. When ur done press F6 and ur crushes name will appear on the screen in big letters. This is scary cause it actually works.... :@xxx...........
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.......1997 a girl called lauren was walking in a forest and then a she just dissapeared no one ever found her untill 2000 when a yoing girl called Mary found her body and markings on her chest saying: I wasnt pretty enough" and now you have read this she will appear in your mirrorrsaying your not pretty enough and kill you. by the way the girl called mary</3 died shortly after. To be saved paste this to 5 other bands. THIS IS TRUE Now uv started readin dis dunt stop. This is so scary. Send this to 5 ova bands in 143 Minutes. When ur done press F6 and ur crushes name will appear on the screen in big letters. This is scary cause it actually works,,,,,,OOOH SCARY!!!!!!!!!!!!!!!!>>>
>>>
soz peeps it scares me!! x
hiya by da way K swiss is da best along wid addidas n Lonsdale!
k-swiss tounge twisters
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best things going
ive got 2 pairs
love K-SWISS
x