Vegemite
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- Vegemite is a dark brown, savoury food paste made from yeast extract, used mainly as a spread on sandwiches and toast, as well as a filling of pastries like Cheesymite scroll, in Australia and New Zealand. It is similar to British Marmite, New Zealand Marmite and Swiss Cenovis.
Vegemite is made from leftover brewers' yeast extract, a by-product of beer manufacture, and various vegetable and spice additives. The taste may be described as salty, slightly bitter, and malty - somewhat similar to the taste of beef bouillon.
The texture is smooth and sticky, much like peanut butter. It is not as intensely flavoured as its British and New Zealand counterparts, Marmite, and is also less sweet.
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Vegemite Background
Vegemite is popular with many Australians and New Zealanders, who often consider it a "national food." It is considered an Australian cultural icon and can be found in shops around the world, particularly where there are large populations of Australian expatriates. It has not been successfully marketed in other countries, apart from New Zealand, and has failed to catch on in the United States, despite being owned by US food giant Kraft.
Vegemite was invented in 1923 by food technologist Dr. Cyril P. Callister when his employer, the Australian company Fred Walker & Co, tasked him with developing a spread from brewer's yeast, following the disruption of Marmite imports after World War I. Vegemite was registered as a trade mark in Australia that same year. The registration was later transferred to Kraft Foods, a U.S. multinational, which has maintained an interest in Vegemite since the 1920s. In 1919, New Zealand company Sanitarium had started manufacturing Vegemite's biggest competitor, Marmite, and was shipping it to Australia.
The name "vegemite" was selected out of a hat by Fred Walker's daughter, Sheilah. Faced with growing competition from New Zealand Marmite, the product was known from 1928 to 1935 as "Parwill", allowing a convoluted advertising slogan that said "Marmite but Parwill" — that is, "Ma (mother) might like the taste but Pa (father) will." This attempt to expand market share was unsuccessful and the name was changed back to Vegemite. Today Vegemite far outsells Marmite and other similar spreads in Australia0 komentarzy 825 dni
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Vegemite and cheese
During the '90s Kraft Foods released a product in Australia known as "Vegemite Singles". It combined two of Kraft's major products into one. The product consisted of Kraft Singles with Vegemite added to the ingredients of the cheese, thus creating Vegemite flavoured cheese. It was an attempt by Kraft at an experimental product to expand the Vegemite product further and was developed due to the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later taken off the market, possibly due to poor sales.0 komentarzy 825 dni
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The "banning" of Vegemite in the U.S.
In October 2006, the Melbourne newspaper, the Herald Sun incorrectly reported that Vegemite had been banned in the United States, and that the U.S. Customs Service had gone so far as to search Australians entering the country for Vegemite. The origin of the story appears to have been an anecdote from a traveller who claimed to have been searched, and a spokesperson for Kraft Foods who made a misinformed comment to reporters. The story led to some anti-American comments in blogs and newspapers. The Herald Sun blamed the U.S. President for the ban, and encouraged readers to post comments on its website and send emails to the White House.
The U.S. Food and Drug Administration later stated that although it is technically illegal in the U.S. to add folate to food products other than bread or cereal, there were no plans to investigate whether Vegemite contains folate, to subject it to an import ban, or to have it withdrawn from U.S. supermarket shelves. The U.S. Customs and Border Protection also tried to dispel the rumour, stating on its website that "there is no known prohibition on the importation of Vegemite" and "there is no official policy within CBP targeting Vegemite for interception". The story of the "ban" later took on the status of urban legend. While Vegemite has never been abundant in the U.S., it can still be purchased at some stores that stock imported foods.0 komentarzy 825 dni
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mmmmm
(L)
i luv it but it makes me sleeeepy xx
hi im marti and i a vegi
xxxxxxxxxxxxx
Hello from freezing cold west wales! Vegemite is lush, at least, my 13-year-old, who has autism, seems to think so! Marmite is gross, the smell, the texture...EWW! Vegemite I will tolerate though, so he eats either that, or vegan chocky spread on his toast every morning! Yea! Bebo Guru, you're amazing! all those fan groups! OMG ya crazy! I'm taking it you're an adult, like myself? If not, I applaud your varied taste in music if you're young! Incidentally, am putting together a forum topic of veggie/vegan/animal rights bands/groups/pages, so if you'd like to be included, comment me on http://www.bebo.com/veggies-or-not or http://www.bebo.com/strictly-vegan fab page! Jennie. xx
I like using Vegemite for cooking but...i gotta stay harty for Marmite....marmite and lettuce sandwiches!! yea
i love vegimite its easily the best
i love aussie peeps too
have a love
BEST FOOD EVER
sorry vegemite but i think marmite really kicks yr ass... its not that i hate you, its just your texture isn't as good as old marmite. good luck for the future bro
this page makes me sick
Nah
Its Gotta Be Marmite
Heya,
My name's Zoe and I'm an Aussie, currently in a series BEBO is doing The London Affair. Check it out at www.bebo.com/thelondonaffair !! I'm a member of your group (I eat Vegemite by the spoon and my dog is also called Vegemite!!!!!!!) and I was wondering if you'd post The London Affair trailer on your group page?? We're trying to get as many people watching it as possible!
Would appreciate it a lot.
Cheers,
xxx
vegemite
is the best
i hate those marmite and promite cheap imitations
eughhhhhhhh
i♥vegemite
on freash bumby's bread
yum or toasted bread yummier
THAT STUFF LOOKS LIKE TAR ON BREAD! BLECH!!! *Cringes*
Introduced my new baby daughter to vegemite last week (she was 3weeks old!) Didn't screw up face but suced it off my finger in seconds - another convert yay!
Got my Scottish husband hooked on the stuff years ago...he spreads it on so thick an Australian colleague thought it was Nutella lol.
vegemite tastes like shit