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By the summer of 2004, Nickelback had been on tour around the globe for the better part of the previous 5 years, at that point supporting their third album, The Long Road (which at the time had sold 5 million copies worldwide). The plan was to take some time off to enjoy the fruits of their labor before even thinking about new songs. But two weeks into their vacation Chad, Mike and Ryan started feeling that old familiar urge, so they gathered in Chad's studio near Vancouver to jam. 'Once we got in there and started to mess around, we just didn't stop," says Chad.
Since Nickelback used Kroeger's studio and co-produced the album with their friend Joey Moi, they were not in a fevered rush to finish up. And, over the next seven months, they spent countless hours making sure every song on their fourth album, All the Right Reasons, was exactly the way they wanted it. The resulting 11 tracks are the most insistent, dynamic and diverse Nickelback has conjured to date. The first single 'Photograph' is reflective and earnest, constructed on a foundation of multi-layered vocals, infectious melodies and guitars that build to a triumphant buzz. 'Fight For All The Wrong Reasons' echoes with textural guitars and evolves from a moody melody into a crunchy, southern-tinged riff. And 'Savin' Me' is a call for redemption that's driven by a combination of ringing and fuzzy guitars, undeniable vocals, gliding strings and delicate piano. 'We were a little scared of using piano,' admits Kroeger. 'We just didn't think it was very rock and roll. It wasn't until we heard piano in a Nickelback song that we all said, 'Yes, we like this and we want to do more of it.' It just complimented the part so well and really showed that we shouldn't be narrow minded about any instrument, no matter what it is or what sort of stigma might be attached to it.'
Nickelback's eagerness to experiment and evolve lights up All The Right Reasons like a bonfire. While the band's music has always been deeply personal, this time not only have they laid it all bare but they also searched every inch of their sonic spectrum to create an album that appeals on many different levels. 'On The Long Road we went in a heavier direction, but with this album we really wanted to show our range and have songs that work for all the diverse fans that go to Nickelback shows and listen to our records,' Kroeger says, giving a window into the impetus for his songwriting - making music for real music fans like him. Nickelback's all-inclusive approach has been a large part of the band's immense success. The Long Road went triple platinum in the U.S. and included the radio hits 'Someday,' 'Figured You Out' and 'Feelin' Way Too Damn Good.' Their previous disc, 2001's Silver Side Up, was even more successful, selling over 6 million copies in the U.S. and containing three number one hits, 'Too Bad,' 'Never Again' and their mega-successful breakout single, "How You Remind Me," which was the number one Most Played Song of 2002.
Joining Nickelback just in time to make All the Right Reasons was new drummer, Daniel Adair. Adair's hard-hitting yet multifaceted style perfectly matched the band's new material, from the foot-to-the-floor stomp and grind of 'Animals' to the 'lump-in-throat sentiment of 'If Everyone Cared.' Adair jumped right in to the fold and his 'audition' in Chad's studio even made its way into the finished album. 'We are totally thrilled to have Daniel in the band,' Chad says. 'The creativity that went on with him in the studio was really inspiring. He's a totally amazing player.'
Over the years, Nickelback's music has appealed to listeners of pop, hard rock, alternative and metal. A number of seemingly disparate celebrity artists have also embraced the band, including ZZ Top guitarist Billy Gibbons and ex-Pantera members Vinnie Paul and the late Dimebag Darrell Abbott. Both Gibbons and Abbot (albeit posthumously) aided in the creation of All the Right Reasons. Nickelback met Gibb
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Nickelback's video for "If Everyone Cared" was directed by newcomer Dori Oskowitz, filmed at Armoury Studios in Vancouver, British Columbia. The video illuminates the profound impact made when one individual incites change for the betterment of the world. Inter-cut between an intimate Nickelback performance and historical images, the video tells the stories of four ordinary people who have done extraordinary things for humanity: Bob Geldolf (Live Aid), Nelson Mandela, Peter Benenson (founder of Amnesty International) and Betty Williams (World Centers of Compassion for Children International).
"Nickelback's success has thankfully afforded us the opportunity as a band to make a significant contribution to the organization my wife and I have supported for years, International Children's Awareness Canada," comments guitarist Ryan Peake. "Now, with the release of 'If Everyone Cared,' a song and video that carries a message of positive change, we can globalize our efforts with Amnesty International. The idea is simply to do something that moves you and helps others, no matter how small. "
"If Everyone Cared" is the sixth single to be released from the five times platinum album All The Right Reasons. Released in October 2005, the album boasts the number one hit singles "Photograph," "Animals," "Savin' Me," "Rockstar" and "Far Away." "Number One" has been a common phrase in Nickelback's career, beginning with the No. 1 debut on Billboard Magazine's Top 200 Albums Chart. After over a year on that chart, the album is still in the Top 10. Each of the three number one pop radio tracks also went to No. 1 on Vh1's Top 20 Video Countdown. The video for "If Everyone Cared" has been added to MTV and MTVu, and currently holds the #1 spot at Vh-1.
Recently the band has been recognized with a plethora of awards and nominations. On November 15th Nickelback was named the World's Best Rock Band at the World Music Awards and on November 10th the band won the Breakthrough Artist Award at the Billboard Touring Awards. Additionally, the band won three awards at the Billboard Music Awards, including Rock Album of the Year, one American Music Award for Best Duo/Group and won a People's Choice Award for Favorite Group.
From February 20 through March 29 Nickelback will headline a North American arena tour with Three Days Grace and Breaking Benjamin as support. Shows are already selling out in record time. For more information about tickets, please log onto www.nickelback.com. The tour will swing through markets such as Seattle (WA), Chicago (IL), New York (NY), Philadelphia (PA) and more.. Having spent the better part of 2006 touring the world, the band has sold over one million tickets since January 1, 2006.
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