Finding Forever is the title of rapper Common's forthcoming 7th studio album

Title significance
Common explains that "Finding Forever really means to find a place in music where you can exist forever. Music can be forever if you make it from the heart, if you make it from the soul and it’s good. And I look at music like Bob Marley's or Marvin Gaye's or Stevie Wonder's or A Tribe Called Quest's, that's forever music. And I’m continuing on the quest to make forever music."

Common also says: "And now with the death of J Dilla and other things, you start thinking about forever lasting for real through music [...] Jay Dee will last forever through his music and hopefully generations down the line will know about Common through his music. And it's also saying: I been doing this for a nice period of time, so I'm trying to find the place where I can keep existing in the game and make music I love."


Singles
It has been confirmed that the album contains the song "A Dream" (featuring and produced by will.i.am), which is also found on the soundtrack of the movie Freedom Writers. It was released as a single in 2006, but not in promotion of Finding Forever. Similarly, Common and Kanye West debuted "Southside Super Bowl" on VH1's Super Bowl Pre Bash. The track is remade for Finding Forever under the alias "Southside."

Released on May 22, 2007, "The People" featuring Dwele is the first single on Finding Forever. Common told MTV that the fiery, Kanye-produced lead single, drives home the point dramatically — and finds Common fitting more comfortably alongside 'Ye than in the past, when he would sometimes get lost in the producer's crate-digging. On the track, Com name-checks Kanye, spitting, "My daughter found Nemo/ I found the new Primo." He added that "The People" "is really a declaration of who I am right now."


The first video shot for the album, as well the second single for this album is "The Game." It contains free associative lyrics and a 1990's boom bap beat. The duo brought in DJ Premier to scratch a chorus out of lines from "Half Good, Half Sinner" by O.C..


Music

Production
Common said that on some tracks, Kanye tried to chop the samples in a similar way to Dilla as a way of honoring him.


Rapping
"Sometimes you forget to just rap," Common explained when going back over a few of his past missteps. "I've been doing albums so long, so I look for new challenges. I spit so much on the first albums — and not to say I was the ultimate spitter, but I did it so much that I was looking for new things to do as a writer. I think that's where that stems from, me not really going hard on the rhymes. 'Cause I wanted to take on new subject matters and different things so I could grow and keep it interesting for me. But then you do get to the essence of what you are here for. And I love to rhyme. It does come out