Bulmers Original Irish Cider
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1.why Is Magners the Same as Bulmers in Ireland?
Magners is identical to Bulmers in terms of product taste and characteristics and its branding, packaging and promotional strategy is based on the marketing approach, which has been so successful for the Bulmers brand in Ireland.
2. Why is Magners Called Bulmers in the Republic of Ireland?
Bulmers Ltd. manufacturers of both Bulmers and Magners, do not own the trade mark for Bulmers outside of the Republic of Ireland.
The Magners name is derived from the name of local Clonmel man, William Magner, who in 1935 started cider production and founded the company which is today Bulmers of Clonmel.
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