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BEBO PARTNERS WITH AMUSO TO LAUCNH LIVE TRIVIA GAME PLATFORM

June 16, 2009

London: Online game show pioneer Amuso has simultaneously launched its live multiplayer, micropayment-based trivia game platform with popular social networking site, Bebo, and national newspaper Metro. The deals represent firsts in the social networking and newspaper industries.

Trivia Star brings users together with live social interaction and offers websites the unique opportunity to win cash prizes while presenting these properties with a potential opportunity to generate new revenue streams, to complement content, advertising and 'freemium' business models.

The real-time game show experience invites up to five players to pitch their trivia knowledge against each other. A countdown begins as soon as two players arrive in the Trivia Star 'lobby' during which time other contestants can join the session before it automatically starts. Each session consists of 10 multiple choice questions where players compete to be the first to answer correctly.

(Experience for yourself at Bebo: www.bebo.com/triviastar and Metro.co.uk: www.metro.co.uk/trivia)

Contestants can opt to play the free version of Trivia Star, or make small cash deposits, payable via SMS or PayPal, that fund cash prizes for the winners.

Amuso's multiplayer service is able to pool users across the network ensuring that there is always a steady flow of contestants ready to play. At peak time, it can handle hundreds of thousands of concurrent players, making it one of the largest game shows on the web. Trivia Star is deployed on a flash widget, custom-designed to seamlessly integrate with any online property using a simple embed code to generate revenue.

Trivia Star is now live on Bebo, giving more than 9 million* UK Bebo users the opportunity to play. Bebo's Business Development Director for Europe, David MacDonald, said: "Gaming continues to be popular amongst our users and Trivia Star represents another exciting addition to the Bebo entertainment experience. Its content is immersive and Amuso's multiplayer server combined with our strong UK audience ensures a steady flow of contestants who are ready to play against, creatively challenge and connect with our audience."

Trivia Star is also live on Metro.co.uk which generates nine million page impressions and has 1.25 million** unique users per month. Metro's Digital Director, Jamie Walters, commented: "We are always looking at new ways to enhance our users' experience. This real-time trivia game not only offers our audiences an opportunity to compete against each other but the chance to win cash prizes without risk."

Describing Amuso's vision to take legal skill game formats to mainstream audiences, Amuso's CEO, Barak Rabinowitz, added: "Trivia Star draws directly on our expertise in game show production and interactive games. It combines live social interaction with trivia competition to create a new entertainment experience, a game show where the viewers are the contestants."

"Until now, social networks, content providers and media platforms have relied heavily on online advertising, marketing and 'freemium' business models to generate revenue. Trivia Star is presenting an additional, and very compelling, way to monetise web properties."


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Sources
* April 2009 UK comScore Media Metrix
** Intellitracker January 2009