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MODEL.LIVE REACHES ONE MILLION VIDEO VIEWS

September 10, 2008

Audiences Worldwide Experience the Truth of Professional Modeling

NEW YORK, September 10, 2008 - Model.Live, the new web video series airing on Vogue.TV, has been viewed more than one million times since the series launched three weeks ago. The stars of Model.Live - Austria Alcantara, Madeline Kragh and Cato Van Ee - have just arrived in New York City for Mercedes-Benz Fashion Week hoping to find work and viewers are tuning in to follow their ups and downs.

Over 750 fans are signed up for Model.Live on Social Media Network Bebo (www.bebo.com/modellive) where each model updates her profile daily with video diaries, text messages, photos, blogs, schedules, e-mails and voice mails. Viewers have commented on each model's progress and posted messages of support, encouragement and advice for a total of 1.25 million interactions with the series since launch.

Model.Live airs first on Vogue.TV every Friday and can be found 24 hours later on Bebo, EXPRESS.com, YouTube and Vogue.TV's syndication partners Hulu, Tivo, Tidal TV, Veoh and Juice Caster. The episodes have also been shared and reviewed by bloggers and posted on various Web sites via an embeddable video player.
Tune in this Friday, September 12 for episode 6 when models walk the runway. So far, the models have already walked in the following fashion shows during Mercedes-Benz Fashion week: Austria has walked in Cate Holstein, DKNY and Ports 1961. Madeline has walked in Chris Benz, Cushnie et Ochs, Shipley & Halmos and Vena Cava. Cato has walked in RVCA, Nicole Miller and Obedient Sons & Daughters. To view episodes 1 through 5 visit www.vogue.tv/#Watch/Channel_Guide/8.