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Game On, a new channel profile on Bebo's revolutionary self-service Open Media
platform the Open Media platform. Game On is the first video gaming channel to
launch on Bebo and is available to the social networks 45 million users worldwide as
of today.
Game On is the one-stop shop for everything video game enthusiasts need to know
about the world of video games. Cross-platform, multi-player, interactive, cutting
edge and always bang on the pulse, Bebo users can log on to Game On for all the
latest gaming news, reviews, previews and engage with the channel via polls and
debates. ITN On's very own gaming fanatic Nathaniel Lippiett will deliver daily video
clips and blogs as well as Gamerzine TV, the weekly programme produced by ITN
On and games magazine publisher Cranberry.
Nicholas Wheeler, Managing Director of ITN On said: "Bebo has a very strong
offering that caters to a very desirable youth market and this elusive audience that
appeals to ITN On and our advertisers. There is a large community of gaming fans
on the Bebo platform and Game On is made specifically with that audience in mind,
This newly created channel encourages them to interact, share their opinions,
gaming tricks, build a community and make the channel their own."
Sarah Gavin, Global Director of Communications said: "Today's Bebo users have
grown more sophisticated in their appetite for online content and ITN's Game On
channel delivers a new interactive experience and opportunity for mass participation.
Game On allows Bebo's gaming audience to be part of a unique online community
and adds to ITN's already rich portfolio of Open Media content."
ITN On currently has four channels on the Open Media platform including Planet
Goss, Sports Fix, Bollywood Insider and Crazy Wild Cool. ITN's channels are funded
by short pre-roll advertisements delivered via blinkx's AdHoc platform.
ITN ON AND BEBO TURN THE HEAT UP WITH GAME ON
August 26, 2008
ITN's multimedia division, ITN On, has extended its relationship with Bebo to launchGame On, a new channel profile on Bebo's revolutionary self-service Open Media
platform the Open Media platform. Game On is the first video gaming channel to
launch on Bebo and is available to the social networks 45 million users worldwide as
of today.
Game On is the one-stop shop for everything video game enthusiasts need to know
about the world of video games. Cross-platform, multi-player, interactive, cutting
edge and always bang on the pulse, Bebo users can log on to Game On for all the
latest gaming news, reviews, previews and engage with the channel via polls and
debates. ITN On's very own gaming fanatic Nathaniel Lippiett will deliver daily video
clips and blogs as well as Gamerzine TV, the weekly programme produced by ITN
On and games magazine publisher Cranberry.
Nicholas Wheeler, Managing Director of ITN On said: "Bebo has a very strong
offering that caters to a very desirable youth market and this elusive audience that
appeals to ITN On and our advertisers. There is a large community of gaming fans
on the Bebo platform and Game On is made specifically with that audience in mind,
This newly created channel encourages them to interact, share their opinions,
gaming tricks, build a community and make the channel their own."
Sarah Gavin, Global Director of Communications said: "Today's Bebo users have
grown more sophisticated in their appetite for online content and ITN's Game On
channel delivers a new interactive experience and opportunity for mass participation.
Game On allows Bebo's gaming audience to be part of a unique online community
and adds to ITN's already rich portfolio of Open Media content."
ITN On currently has four channels on the Open Media platform including Planet
Goss, Sports Fix, Bollywood Insider and Crazy Wild Cool. ITN's channels are funded
by short pre-roll advertisements delivered via blinkx's AdHoc platform.
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