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"This news represents a milestone for television broadcasting. Fiver's enthusiasm for Sofia's Diary shows that it wants to play a role pioneering the next stage of entertainment.
"Sofia's Diary is not simply another video series webcast over the internet: it's a truly interactive experience based on the concepts of social networking, participation and creative contribution. When we commissioned the show for Bebo, we believed that providing an entirely engaging experience, on multiple media platforms, was perfect for our key demographic of 16-24 year olds.
"The popularity of Sofia's Diary and Bebo's premiere online drama, KateModern, is evidence that young people are consuming media content in a completely new way."
BEBO PRESIDENT JOANNA SHIELDS COMMENTS ON FIVER'S ACQUISITION OF ONLINE DRAMA SOFIA'S DIARY
April 17, 2008
London, 17 April 2008: Following today's news that Fiver has secured the broadcast rights to the hit online drama Sofia's Diary, which premiered on social media network Bebo, Joanna Shields, Bebo's President, said:"This news represents a milestone for television broadcasting. Fiver's enthusiasm for Sofia's Diary shows that it wants to play a role pioneering the next stage of entertainment.
"Sofia's Diary is not simply another video series webcast over the internet: it's a truly interactive experience based on the concepts of social networking, participation and creative contribution. When we commissioned the show for Bebo, we believed that providing an entirely engaging experience, on multiple media platforms, was perfect for our key demographic of 16-24 year olds.
"The popularity of Sofia's Diary and Bebo's premiere online drama, KateModern, is evidence that young people are consuming media content in a completely new way."
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