<< Return to press page
London, UK - Bebo's leading online drama KateModern which averages 1.5 million views per week, will be filming 7 episodes in 3 cities featuring a special brand integration with Aygo Platinum by Toyota.
Next week, fans of the show will be able to come and witness KateModern being filmed as a piece of live street theatre in locations across the UK. These special episodes will be aided by Toyota, who are providing the wheels to take the cast and crew to Manchester on the 19th February, Edinburgh on the 20th, and Leeds on the 21st. The Aygo will also be featured in next week's story which will air on Bebo from Monday February 25th for seven days.*
KateModern series producer Pete Gibbons said, "We are very excited to be working with Toyota and the Aygo Platinum. KateModern has become a very successful show on Bebo and the Toyota collaboration has provided us with great support to develop the plot and take the show outside of London."
Produced by the creators of lonelygirl15, KateModern (http://katemodern.bebo.com) is one of the most successful shows not on TV. The forerunner of Snack TV, it is a new form of online entertainment that combines bite-size 1-4 minute show episodes with live interaction. The show, which was commissioned by Bebo in April 2007, received over 35 million views in its first season, and over 5 million views in the first two weeks of season two. As with lonelygirl15, KateModern's sister show, the plot is filled with the mythology of the evil 'Order' and the creepy 'Hymn Of One' offering unlimited opportunity for viewer feedback and online conversation. Using Bebo's social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show. .
Bebo recently became the world's only global Social Media Network. This radical new vision for online media combines community, self-expression and entertainment to enable its users to consume, create, discover and share content through the Bebo website. Unlike its competitors, Bebo offers access to a line-up of high quality programmes and entertainment from professional broadcasters, independent producers and other rights owners and gives users a simple set of tools to create their online media collection and communicate their tastes to everyone in their network. Founded in 2005 as an online community, Bebo has a membership of more than 40 million individuals worldwide and is geared towards an audience aged under 30, with the core of 16-24 year olds spending 2.14 billion minutes on the site per month.
lonelygirl15 and KateModern, the two most successful online interactive drama series', are produced by LG15 Studios (www.LG15.com), the digital and social media company dedicated to changing the way entertainment is consumed online. The studio is helmed by Miles Beckett and Greg Goodfried, two of the Creators of lonelygirl15 and the Creators of KateModern and the shows' Executive Producers. The Studio's shows, launched in the summers of 2006 and 2007 respectively, have over 100 million combined views. The series' have also been leaders in bringing product and brand integration to this genre of online programming as a monetization model. The innovators of the online serial continue to develop and produce upcoming content for the internet.
KATEMODERN TO AYGO AROUND THE UK
February 19, 2008
LEADING ONLINE DRAMA TO TEAM UP WITH AYGO PLATINUM BY TOYOTA FOR BRAND INTEGRATION ACROSS 3 CITIESLondon, UK - Bebo's leading online drama KateModern which averages 1.5 million views per week, will be filming 7 episodes in 3 cities featuring a special brand integration with Aygo Platinum by Toyota.
Next week, fans of the show will be able to come and witness KateModern being filmed as a piece of live street theatre in locations across the UK. These special episodes will be aided by Toyota, who are providing the wheels to take the cast and crew to Manchester on the 19th February, Edinburgh on the 20th, and Leeds on the 21st. The Aygo will also be featured in next week's story which will air on Bebo from Monday February 25th for seven days.*
KateModern series producer Pete Gibbons said, "We are very excited to be working with Toyota and the Aygo Platinum. KateModern has become a very successful show on Bebo and the Toyota collaboration has provided us with great support to develop the plot and take the show outside of London."
Produced by the creators of lonelygirl15, KateModern (http://katemodern.bebo.com) is one of the most successful shows not on TV. The forerunner of Snack TV, it is a new form of online entertainment that combines bite-size 1-4 minute show episodes with live interaction. The show, which was commissioned by Bebo in April 2007, received over 35 million views in its first season, and over 5 million views in the first two weeks of season two. As with lonelygirl15, KateModern's sister show, the plot is filled with the mythology of the evil 'Order' and the creepy 'Hymn Of One' offering unlimited opportunity for viewer feedback and online conversation. Using Bebo's social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show. .
Bebo recently became the world's only global Social Media Network. This radical new vision for online media combines community, self-expression and entertainment to enable its users to consume, create, discover and share content through the Bebo website. Unlike its competitors, Bebo offers access to a line-up of high quality programmes and entertainment from professional broadcasters, independent producers and other rights owners and gives users a simple set of tools to create their online media collection and communicate their tastes to everyone in their network. Founded in 2005 as an online community, Bebo has a membership of more than 40 million individuals worldwide and is geared towards an audience aged under 30, with the core of 16-24 year olds spending 2.14 billion minutes on the site per month.
lonelygirl15 and KateModern, the two most successful online interactive drama series', are produced by LG15 Studios (www.LG15.com), the digital and social media company dedicated to changing the way entertainment is consumed online. The studio is helmed by Miles Beckett and Greg Goodfried, two of the Creators of lonelygirl15 and the Creators of KateModern and the shows' Executive Producers. The Studio's shows, launched in the summers of 2006 and 2007 respectively, have over 100 million combined views. The series' have also been leaders in bringing product and brand integration to this genre of online programming as a monetization model. The innovators of the online serial continue to develop and produce upcoming content for the internet.
Advertisement