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compelling display advertising, integration of popular Yahoo!7 products and the delivery of entertaining rich
media.
Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia reaching an estimated 1.4
million1 users and doubling Yahoo!7's ad impressions. This is the first agreement of its kind with a social
networking site in Asia Pacific, and provides its advertisers with substantial marketing opportunities and
enhances the online experience for Yahoo!7 and Bebo users.
The partnership will consist of three major components in the areas of selling and serving display advertising
and engagement marketing campaigns, integration of Yahoo!7 Search and Yahoo!7 Answers, and
embedding Yahoo!7's video player into Bebo to deliver quality rich media content from Channel 7.
Advertisers will benefit from the partnership by combining Bebo's highly engaged community with Yahoo!7's
insights and proven track record in reaching online audiences through innovative campaigns. The two
companies' combined audience consumes over 1.2 billion2 page views a month.
This partnership will also enable Bebo's sales team to deepen its focus on offering sponsorship and
engagement marketing solutions, including brand integration in its groundbreaking entertainment properties
such as online drama, KateModern.
Markus Barnikel, Head of Strategic Partnerships, Yahoo!7 commented: "This exclusive alliance is the next
step in our strategy to build a premium partnership network that will offer advertisers and users the greatest
online experience. In working together, Yahoo!7 and Bebo will be able to offer advertisers a highly engaged
audience in the youth market, and Yahoo!7 brings the power of advanced targeting tools; Right Media ad
exchange and world leading behavioural targeting technology, along with the integration of market leading
products, such as Answers and Search.
1 CommScore, September 2007
2 CommScore, September 2007
Francisco Cordero, General Manager Australia & New Zealand, Bebo, added: "Bebo remains one of the
most desired online destinations for the elusive 13 - 24 demographic. Boasting the highest engagement of
any website in Australia, with users spending on average 36.1 minutes3 per day, Bebo is focused on
providing custom engagement marketing campaigns. The partnership with Yahoo!7 enriches the advertising
opportunities available through Bebo with the knowledge that our campaigns will be driven by a team at
Yahoo!7 that have experience in executing innovative, integrated and creative media solutions."
This exclusive alliance will be led by Francisco Cordero, Bebo and the new Yahoo!7 strategic partnership
division, headed up by Markus Barnikel.
Mr Barnikel added: "This partnership enables us to provide advertisers a unique offering across television,
online, print and social networking. More importantly, it signals the focus for Yahoo!7, in extending our
resilient and robust platform for enhanced user experiences and creating further opportunities for advertisers
to develop campaigns that are creative and cutting edge."
According to annual figures released recently by the Internet Advertising Bureau, the Australian online
advertising market is growing at a double digit rate year on year, and is set to break the billion dollar mark in
Q4. A separate study presented by PriceWaterhouseCoopers in August 2007, estimated that internet
advertising comprised 9% of all advertising revenues in Australia and was expected to grow to 16 per cent
by 2011.
The Yahoo!7 and Bebo strategic alliance will be available to Australian advertisers 1 November, 2007.
BEBO AND YAHOO!7 ANNOUNCE STRATEGIC PARTNERSHIP
November 1, 2007
Sydney, 1 November - Yahoo!7 and Bebo today announced an exclusive strategic alliance to providecompelling display advertising, integration of popular Yahoo!7 products and the delivery of entertaining rich
media.
Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia reaching an estimated 1.4
million1 users and doubling Yahoo!7's ad impressions. This is the first agreement of its kind with a social
networking site in Asia Pacific, and provides its advertisers with substantial marketing opportunities and
enhances the online experience for Yahoo!7 and Bebo users.
The partnership will consist of three major components in the areas of selling and serving display advertising
and engagement marketing campaigns, integration of Yahoo!7 Search and Yahoo!7 Answers, and
embedding Yahoo!7's video player into Bebo to deliver quality rich media content from Channel 7.
Advertisers will benefit from the partnership by combining Bebo's highly engaged community with Yahoo!7's
insights and proven track record in reaching online audiences through innovative campaigns. The two
companies' combined audience consumes over 1.2 billion2 page views a month.
This partnership will also enable Bebo's sales team to deepen its focus on offering sponsorship and
engagement marketing solutions, including brand integration in its groundbreaking entertainment properties
such as online drama, KateModern.
Markus Barnikel, Head of Strategic Partnerships, Yahoo!7 commented: "This exclusive alliance is the next
step in our strategy to build a premium partnership network that will offer advertisers and users the greatest
online experience. In working together, Yahoo!7 and Bebo will be able to offer advertisers a highly engaged
audience in the youth market, and Yahoo!7 brings the power of advanced targeting tools; Right Media ad
exchange and world leading behavioural targeting technology, along with the integration of market leading
products, such as Answers and Search.
1 CommScore, September 2007
2 CommScore, September 2007
Francisco Cordero, General Manager Australia & New Zealand, Bebo, added: "Bebo remains one of the
most desired online destinations for the elusive 13 - 24 demographic. Boasting the highest engagement of
any website in Australia, with users spending on average 36.1 minutes3 per day, Bebo is focused on
providing custom engagement marketing campaigns. The partnership with Yahoo!7 enriches the advertising
opportunities available through Bebo with the knowledge that our campaigns will be driven by a team at
Yahoo!7 that have experience in executing innovative, integrated and creative media solutions."
This exclusive alliance will be led by Francisco Cordero, Bebo and the new Yahoo!7 strategic partnership
division, headed up by Markus Barnikel.
Mr Barnikel added: "This partnership enables us to provide advertisers a unique offering across television,
online, print and social networking. More importantly, it signals the focus for Yahoo!7, in extending our
resilient and robust platform for enhanced user experiences and creating further opportunities for advertisers
to develop campaigns that are creative and cutting edge."
According to annual figures released recently by the Internet Advertising Bureau, the Australian online
advertising market is growing at a double digit rate year on year, and is set to break the billion dollar mark in
Q4. A separate study presented by PriceWaterhouseCoopers in August 2007, estimated that internet
advertising comprised 9% of all advertising revenues in Australia and was expected to grow to 16 per cent
by 2011.
The Yahoo!7 and Bebo strategic alliance will be available to Australian advertisers 1 November, 2007.
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