<< Return to press page

BEBO EXTENDS ITUNES PARTNERSHIP TO AUSTRALIA AND NEW ZEALAND

October 25, 2007

- One of the world's largest social networks connects its users in Australia and New Zealand directly to iTunes' catalogue of over four million tracks

- Bebo extends its holistic music experience to users in Australia and New Zealand allowing them to discover, share, purchase and enjoy music legitimately from iTunes in a user-friendly manner

- The new service will offer record labels and artists fantastic opportunities to build fan bases and directly generate and track new revenue streams


Sydney, Australia, 25 October 2007: Bebo, the leading social networking site, today announced that it is actively promoting legal music downloads amongst its 2 million plus unique users in Australia and New Zealand by offering a superior music download experience coupled with exclusive and exciting content offers and competitions.

As of today Bebo users will be able to buy music direct from the profiles of any musician who has a Bebo profile and whose music is available on iTunes, the world's most popular online music store. With over 700,000 musicians registered on Bebo, this creates a unique and compelling music experience where users can discover new music and artists can build direct relationships with individuals, while being paid for their art.

Each week Bebo users will be rewarded with a free digital download aimed at introducing them to promising new artists or releases.

Bebo's partnership with iTunes will help record labels and artists connect more closely with the Bebo audience, helping them to promote new and developing artists and turn popularity within a social network into direct revenues.

Joanna Shields, President, International at Bebo said: "The extension of our partnership with iTunes to Australia and New Zealand is fantastic for Bebo users, offering them access to the world's most popular online music store directly from the site. The deal will also enable musicians to connect with consumers in a place where they interact with friends and consume media and entertainment helping unsigned artists get discovered, and established artists to attract more fans and sell more records."

Each week Bebo users will be rewarded with a free digital download aimed at introducing them to promising new artists or releases. "Free Single Friday" will be promoted throughout the Bebo site. The first Free Single Friday for this Friday across Australia and New Zealand: Airbourne: 'Too Much, Too Young, Too Fast'