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offers advertisers access to a combined audience of 1.5 million New
Zealanders; and Bebo users access to TVNZ premium content.
Bebo has chosen TVNZ as its exclusive partner for selling display and
video advertising in New Zealand, combining Bebo's global reputation
and TVNZ's local strengths in content delivery. The deal provides
advertisers with substantially improved interactive marketing
opportunities through a 'one stop shop' - accessing mass users through
social networking site Bebo, reaching targeted audiences through
TVNZ.co.nz and using in-stream video advertising on TVNZ ondemand.
TVNZ GM Digital & Interactive Sales, Mark Copplestone, says Bebo
provides a mine of information about users' behaviours and
preferences.
"We've now got three platforms: a mass market, a targeted, and a video
platform which enable advertisers to do one deal and reach the
majority of New Zealanders online. The specific information that Bebo,
TVNZ.co.nz, and TVNZ ondemand provide ensures that every single ad
that we serve is targeted individually to a consumer."
Bebo has the largest number of page views of any website in New
Zealand and has more than doubled its online audience in the past
year. It also holds the top position in the New Zealand social
networking market and ranks as the most engaging website with users
spending an average of 43.6 minutes per day on the site - more than
any other website.*
Bebo's General Manager Australia and NZ, Francisco Cordero, says the
partnership with TVNZ is an important development in
extending/cementing Bebo's presence in New Zealand.
"Bebo is the number 1 social network in New Zealand. It has also
become the online destination for the elusive 13-24 year-old
demographic. This partnership enables advertisers to connect with
their audience in a place where they interact with friends and consume
media and entertainment. It also delivers premium content to Bebo's
users including TVNZ's news, current affairs and entertainment whilst
allowing us to benefit from TVNZ's scale, experienced sales force,
advertiser relationships and industry leading technology
capabilities."
Advertisers should talk to their TVNZ sales representative for
detailed information about the host of interactive opportunities
arising from the TVNZ-Bebo partnership.
*Source: comScore World Metrix
TVNZ PARTNERS WITH NEW ZEALAND'S LARGEST WEBSITE BEBO
October 12, 2007
TVNZ and Bebo have announced an exclusive strategic partnership whichoffers advertisers access to a combined audience of 1.5 million New
Zealanders; and Bebo users access to TVNZ premium content.
Bebo has chosen TVNZ as its exclusive partner for selling display and
video advertising in New Zealand, combining Bebo's global reputation
and TVNZ's local strengths in content delivery. The deal provides
advertisers with substantially improved interactive marketing
opportunities through a 'one stop shop' - accessing mass users through
social networking site Bebo, reaching targeted audiences through
TVNZ.co.nz and using in-stream video advertising on TVNZ ondemand.
TVNZ GM Digital & Interactive Sales, Mark Copplestone, says Bebo
provides a mine of information about users' behaviours and
preferences.
"We've now got three platforms: a mass market, a targeted, and a video
platform which enable advertisers to do one deal and reach the
majority of New Zealanders online. The specific information that Bebo,
TVNZ.co.nz, and TVNZ ondemand provide ensures that every single ad
that we serve is targeted individually to a consumer."
Bebo has the largest number of page views of any website in New
Zealand and has more than doubled its online audience in the past
year. It also holds the top position in the New Zealand social
networking market and ranks as the most engaging website with users
spending an average of 43.6 minutes per day on the site - more than
any other website.*
Bebo's General Manager Australia and NZ, Francisco Cordero, says the
partnership with TVNZ is an important development in
extending/cementing Bebo's presence in New Zealand.
"Bebo is the number 1 social network in New Zealand. It has also
become the online destination for the elusive 13-24 year-old
demographic. This partnership enables advertisers to connect with
their audience in a place where they interact with friends and consume
media and entertainment. It also delivers premium content to Bebo's
users including TVNZ's news, current affairs and entertainment whilst
allowing us to benefit from TVNZ's scale, experienced sales force,
advertiser relationships and industry leading technology
capabilities."
Advertisers should talk to their TVNZ sales representative for
detailed information about the host of interactive opportunities
arising from the TVNZ-Bebo partnership.
*Source: comScore World Metrix
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