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- Ministry of Sound launches Bebo profile and exclusive DJ competition
- Ministry of Sound to play top tracks off its profile for Bebo users
London, 16 October 2007: Bebo, the UK's leading social networking site and the Ministry of Sound (MoS), the UK's largest independent record label, today announced the beginning of a strategic marketing partnership that will foster new musical talent and give Bebo users exclusive access to Ministry of Sound content.
Going live tomorrow, the Ministry of Sound profile will launch with an exclusive Ministry of Sound DJ competition. Bebo's 38 million users worldwide will have the opportunity to upload their best mix to Bebo.com, via yousendit.com, with the winning entry broadcast live on Ministry of Sound radio, alongside an interview with the winner.
From the Ministry of Sound profile, Beboers will be able to play all the tracks from the latest top MoS releases, keep up-to-date with news and promotions and enter draws for weekly VIP ticket giveaways, with further activity in the pipeline.
Bebo users can visit the profile to check out the latest parties, view exciting content and have access to the hottest new music updated regularly.
Tom Kihl, Managing Editor from Ministry of Sound said: "We are thrilled to have developed this partnership with Bebo. Social networking sites are developing at a rapid rate and Bebo is the perfect platform for us to develop and maintain strong relationships with our audience."
Joanna Shields, President, International at Bebo said: "Bebo is the number 1 social network in the UK and Ireland and has become the online destination for the elusive 13-24 year-old demographic. This exciting partnership with the Ministry of Sound allows Beboers to have access to the latest releases and exclusive give-aways, while the launch competition gives them a once in a lifetime opportunity to show-case their DJ talents live on Ministry of Sound Radio."
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BEBO SIGNS EXCLUSIVE PARTNERSHIP DEAL WITH MINISTRY OF SOUND
October 16, 2007
- One of the world's largest social networks and the Ministry of Sound have joined forces to launch a strategic marketing partnership- Ministry of Sound launches Bebo profile and exclusive DJ competition
- Ministry of Sound to play top tracks off its profile for Bebo users
London, 16 October 2007: Bebo, the UK's leading social networking site and the Ministry of Sound (MoS), the UK's largest independent record label, today announced the beginning of a strategic marketing partnership that will foster new musical talent and give Bebo users exclusive access to Ministry of Sound content.
Going live tomorrow, the Ministry of Sound profile will launch with an exclusive Ministry of Sound DJ competition. Bebo's 38 million users worldwide will have the opportunity to upload their best mix to Bebo.com, via yousendit.com, with the winning entry broadcast live on Ministry of Sound radio, alongside an interview with the winner.
From the Ministry of Sound profile, Beboers will be able to play all the tracks from the latest top MoS releases, keep up-to-date with news and promotions and enter draws for weekly VIP ticket giveaways, with further activity in the pipeline.
Bebo users can visit the profile to check out the latest parties, view exciting content and have access to the hottest new music updated regularly.
Tom Kihl, Managing Editor from Ministry of Sound said: "We are thrilled to have developed this partnership with Bebo. Social networking sites are developing at a rapid rate and Bebo is the perfect platform for us to develop and maintain strong relationships with our audience."
Joanna Shields, President, International at Bebo said: "Bebo is the number 1 social network in the UK and Ireland and has become the online destination for the elusive 13-24 year-old demographic. This exciting partnership with the Ministry of Sound allows Beboers to have access to the latest releases and exclusive give-aways, while the launch competition gives them a once in a lifetime opportunity to show-case their DJ talents live on Ministry of Sound Radio."
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