<< Return to press page
In the first promotion its kind, 'Hallam Foe' star and BAFTA award winner, Jamie Bell ('Billy Elliott', 'King Kong', 'Flags of our Fathers') will make a cameo appearance in KateModern, alongside Ralf Little ('The Royle Family', 'Two Pints of Larger and a Packet of Crisps') and newcomers Alex Weaver, Tara Rushton and Jai Rajani in a handful of video blog instalments set to go live on Bebo.com next week to coincide with the release of 'Hallam Foe', by Buena Vista International, in UK cinemas on 31 August.
Hallam Foe, "the most talked about British film for years" (Evening Standard), recently opened the Edinburgh International Film Festival to great acclaim, building on the huge buzz already surrounding the film.
"the finest British film since Trainspotting" - The Times
"provocative film-making with a breath-taking performance by Jamie Bell" - Radio 1
"an extraordinary act of film- making" - The Scotsman
As an alternative to traditional TV, KateModern's unique platform allows fans to interact directly with its characters. With this new partnership, Beboers will now have the opportunity to interact directly with some of their favourite film stars. Bebo users, on average, spend upwards of 40 minutes a day on the site and are increasingly looking to social networking platforms for cutting-edge entertainment as well as a place to share and discuss their favourite films, music and books with friends.
Joanna Shields, President, International of Bebo and co-executive producer of KateModern said: "We are genuinely thrilled to have integrated 'Hallam Foe' into KateModern in a way that will excite and engage Bebo users. Online programming is becoming increasingly influential in shaping teenagers viewing habits and KateModern is a key way for Buena Vista International (UK) to connect with its target audience."
Lee Jury, Executive Director of Marketing, Buena Vista International (UK) said: "We are very excited to be involved with Kate Modern for the release of Hallam Foe. We are continually pursuing fresh and interesting ways in which we can engage and entertain audiences with our films and our association with KateModern and Bebo offers a unique opportunity to create buzz about the movie in an extremely integrated and entertaining way. We look forward to implementing further campaigns with Bebo and KateModern as the show develops."
JAMIE BELL IN KATEMODERN MARKS THE FIRST SPONSORED PROMOTION BETWEEN BEBO.COM AND BUENA VISTA (UK)
August 17, 2007
London, 17 August, 2007 - Bebo, the UK's leading social networking site announced today the beginning of a sponsorship deal with Buena Vista International (UK) that will commence this week with the promotion of David MacKenzie's new hip comic romance 'Hallam Foe' in the burgeoning internet drama series KateModern.In the first promotion its kind, 'Hallam Foe' star and BAFTA award winner, Jamie Bell ('Billy Elliott', 'King Kong', 'Flags of our Fathers') will make a cameo appearance in KateModern, alongside Ralf Little ('The Royle Family', 'Two Pints of Larger and a Packet of Crisps') and newcomers Alex Weaver, Tara Rushton and Jai Rajani in a handful of video blog instalments set to go live on Bebo.com next week to coincide with the release of 'Hallam Foe', by Buena Vista International, in UK cinemas on 31 August.
Hallam Foe, "the most talked about British film for years" (Evening Standard), recently opened the Edinburgh International Film Festival to great acclaim, building on the huge buzz already surrounding the film.
"the finest British film since Trainspotting" - The Times
"provocative film-making with a breath-taking performance by Jamie Bell" - Radio 1
"an extraordinary act of film- making" - The Scotsman
As an alternative to traditional TV, KateModern's unique platform allows fans to interact directly with its characters. With this new partnership, Beboers will now have the opportunity to interact directly with some of their favourite film stars. Bebo users, on average, spend upwards of 40 minutes a day on the site and are increasingly looking to social networking platforms for cutting-edge entertainment as well as a place to share and discuss their favourite films, music and books with friends.
Joanna Shields, President, International of Bebo and co-executive producer of KateModern said: "We are genuinely thrilled to have integrated 'Hallam Foe' into KateModern in a way that will excite and engage Bebo users. Online programming is becoming increasingly influential in shaping teenagers viewing habits and KateModern is a key way for Buena Vista International (UK) to connect with its target audience."
Lee Jury, Executive Director of Marketing, Buena Vista International (UK) said: "We are very excited to be involved with Kate Modern for the release of Hallam Foe. We are continually pursuing fresh and interesting ways in which we can engage and entertain audiences with our films and our association with KateModern and Bebo offers a unique opportunity to create buzz about the movie in an extremely integrated and entertaining way. We look forward to implementing further campaigns with Bebo and KateModern as the show develops."
Advertisement