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	Introduction
	"Excellence is the result of caring more than others think is wise, risking more than others think is safe, dreaming more than others think is practical, and expecting more than others think is possible." - Successories So, you say you’re an expert… but is it enough? My book is a wake-up call for everyone who considers himself or herself to be an expert. No matter if you are running a highly specialized company (IT Consulting firm, for example), or you have a successful fashion/modeling/recruiting or any other kind of Agency that specializes in a particular market, or you may just consider yourself to be an expert in something, like rocket science or catching flies – this book is for you. This book is not for generalists – it is for specialists. Regardless of where in the world you are located right now - I don’t care if you’re in the middle of Sahara Desert or at the bottom of Atlantic Ocean – if you think that you are a specialist in whatever you do – this book is for you! Why is it a wake-up call? Because the Experts of this World tend to believe that being an expert is all they need to be successful. And I’m here to tell you that it’s simply not true. The truth is - if you believe that your education, your experience and the fact that you specialize is all that you need to create a flood of business offers rushing to your door – you are fooling yourself. And YOU will be the one paying the price of these self-defeating beliefs. Not someone else – YOU. Trust me – I’ve been there myself. These beliefs are nothing but the road to everlasting struggle, to everlasting pain, loneliness and, ultimately, complete failure and despair. You need to do much better than just BE an expert – you have to PROVE it to people. And you have to prove it to them on a massive scale. This is the book that will show you the way to success. This is the book that will show you the way to freedom. This is the book that will change your mind. You will want to share what you’ve learned with all your relatives and friends, and you will want to change the way you do things right now. Why? Because you will know you should, before it’s too late! This book is needed now more than ever, and here’s why. Rich Schefren, who is a highly acclaimed online guru coach and a great online marketer, has recently said in one of his coaching videos that the battle for the consumer becomes more and more fierce these days. More companies are being created every day – online and offline. We are overloaded with information, and people are desperately searching for experts to help them deal with that information overload, to help them make the right choices. Customers are seeking for experts because they don’t know where to go, what to buy and simply who to trust. Why? Because there are too many choices, and the customers are tired, scared and confused. That’s why they need experts to help them decide what to do. THEY NEED YOU. THEY WANT YOU TO DECIDE FOR THEM. But are they finding you – did you ever think about that? Tell me, how are they supposed to find experts if the overwhelming majority of them are working with one client at a time. Huh?! Yes, some experts handle several projects at a time, but the majority of experts work on one project, with one client at a time. And do you know what they do with the rest of their time?... …They are looking for a new project! They are very smart people, those experts. I am sure they realize how important it is to promote themselves. But the reality is that they simply have no time for that. Or, they have no idea how to do it. Or, they are used to doing it the hard way, like many talented people before them. So, instead of promoting themselves, instead of proving how good they are on a massive scale, instead of positioning themselves as experts in their respective fields, markets and niches – they spend all their time working - or looking for work! …What a waste of talent and opportunity! And I know that from my own experience, not only because I recruited them for my clients since 1998, but because for the last 7 years I’ve been a Consultant myself. I’ve been in your shoes on numerous occasions, so I know how it feels. So my main reason for this book is to change all that. This book is an attempt to stop you in your tracks, and to show you that your life could be much better, much easier, and much more fulfilling. This is my manifesto, my personal outreach to all Experts of the World out there, in my hope for all of us to stop struggling, to turn it around – and to start living. I’m a big fan of rock music, especially of the 70’s when the big bands like Pink Floyd and Dire Straits gave the world such iconic expressions as “Hanging on in quiet desperation is the English Way” (Pink Floyd) and “The game commences for the usual fee, plus expenses” (Dire Straits) But that was the 70s, and unfortunately a lot of us Experts are still living our lives, as if we are stuck in the time warp. No wonder that the young generation, with their iPods and YouTubes is passing us by – isn’t it because we are totally oblivious to what’s going on around us? Isn’t it time for us to start learning from the kids of today? Isn’t it time for us to stop “hanging on in quiet desperation”? Isn’t it time for us to stop trading our skills “for the usual fee, plus expenses”?! So - this book is my personal quest, my intimate journey, the way to discover Freedom for My Generation. This is a book about revelations. This book is about life-changing information. This is a book that has a new approach to marketing yourself as an Expert, and to promoting yourself as an Expert. And, most importantly, it’s about maintaining that ‘obvious expert’ status in the mind of your clients – for years and years to come. This is a book about prosperity – your prosperity AS AN EXPERT! Here’s some compelling reasons for you to stop, focus and analyze your current situation. And then start changing it. Slowly. Carefully. One step at a time. But… If learning about your prosperity as an expert is not reason enough for you – here’s what else you will learn from this book, these are its extra benefits if you want: - you will learn why so many talented artists, musicians and scientists had to struggle so much in their lifetime, and why most of them died in poverty, while mediocrity laughed at them, reeking in cash and prosperity - you will find out what to focus on, in order to create massive popularity and gain a ‘super star’ status literally overnight, while you are still alive – and not “post mortem” like many of your predecessors - you will learn that your resume is not what your clients want; they want to see YOU, your accomplishments and undeniable proof from other clients that YOU are the one they need to solve the big problems they have right now - you will learn that there is a way to create equal opportunities for Companies, Agents and Individual Experts to promote themselves on a massive scale, and why this is now a reality - not a dream - you will learn that there is a number of marketing media out there that are eager to promote YOU - in YOUR marketing and sales efforts, and in YOUR market; you’ll learn that there are plenty of companies like that, and their services are not that expensive – and that some of them would even do it for you for FREE! - you will learn how to use Video Broadcasting as a uniquely superior method of self-promotion - you will learn why Direct Response is a uniquely superior and extremely powerful method of marketing, and why it works where everything else fails - even before you finish reading this book, you will be able to start promoting yourself immediately in a highly professional and desirable manner - you will learn that, by doing the right promotion, you can actually improve quality of content on Major Search Engines and Video Blogs - if, like myself, you are sick and tired of incompetence and lack of talent in modern society, you will have a chance to contribute to promoting professional approach in creation of video content on the Internet, TV and in other mass media channels - you will receive a unique opportunity to participate in creation of a new and trend setting self-promotion methodology and help position it in the minds of other experts and specialists - you can help us educate the society at large on the importance of being an expert in your field - you will have a rare opportunity to create industry standards in approaching video content and marketing on the Internet, all your friends and relatives will be jealous of you, whereas your clients will love you and want to stick with you forever!
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