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• Choosing the best SEO company | Local SEO

  In an effort to recapture falling market share, the phone book and newspaper industries are moving into the digital realm. How effective is this Digital Advertising strategy and what does that mean for the businesses that sign up with them? First, let's take a look at what traditional media does. Whether it be a phone book, magazine, newspaper, or directory, it needs to run through a print press. Once the product has gone to print, any errors or omissions cannot be corrected until the next print run. Therefore, if you missed the deadline, you're out of luck. Secondly, think of the printed product as a container of information. What goes in are articles, addresses, advertisements, and phone numbers, sorted out in categories and alphabetical order. The container holds all this information, but unless someone actually looks in the container and examines everything that is held within, a company's advertisement or information may be overlooked. Indexes help, but are not always available. Now that we are operating in a digital world, the way we seek information has changed. By using software applications, connecting through the internet, and utilizing social media platforms, people are finding their desired information through the use of keywords. Keywords allow the information seeker to hunt for and target the specific information that is relevant to their search. With the internet, someone who has a properly designed website has a very good chance of attracting the attention of new customers all on their own. No longer are they reliant upon placing their company information into someone else's container and hope they'll be seen. This new way of searching for information has eroded the viability of traditional media and printed directories. Now that the phone book and newspaper industries are entering a new era, how are they doing it? Sadly, some newspapers chose to use their Digital Advertising off of an old business model. Digital Advertising sells you the opportunity to be seen online, but their website still acts like a container with an improved index. The same old problem arises. The "Digital Advertising Container" (i.e. their website domain that they own) is full of other information. Their container is crowded and it's difficult for your business to stand out organically. If a business has a properly built website with clean code, strategic keywords, and their own domain name, why would they want to spend precious money on Digital Advertising coming from an old throw-it-all-into-one-big-container format? Wouldn't it be more prudent for your potential clients to make a straight path towards your business? In other words, if you want your business to stand apart from the competition, why would you want to stand in the middle of a crowd? Wouldn't it be better to stand alone at the very front so people can easily find you? Zenergy Works is a Search Engine Optimization (SEO) company that helps you stand apart from the crowd and your business competition. Here are some reasons why the Zenergy Works approach far outshines the "Digital Advertising Container" method used by the traditional media industries. Zenergy Works is the only SEO company that does targeted, LOCAL SEO strategies for each client. This means that when your company's website pops to the top of the search engine results page, that's because your placement is authentic and EARNED due to the location and keywords specific to you. Zenergy Works uses GEO OPTIMIZED Landing Pages that are keyword specific. For example, if you are an international company you might start with optimized landing pages geared towards each country and major city you want to target. A nation-wide marketing campaign might include a landing page optimized for each state, county and major city you want to target. For local business in your area, you might include a separate landing page optimized for the county, city and/or specific neighborhood zip c

  0 Comments 76 weeks

• ASRW | NACE Expo | CARS Expo | ASA Expo

  Zenergy Works To Attend Automotive Service Repair Week (ASRW) In Las Vegas October 10th-13th 10/5/10-Zenergy Works, a best local seo company, will be attending Automotive Service Repair Week (ASRW) at the Mandalay Bay Convention Center in Las Vegas on October 10th-October 13th. Zenergy Works will be celebrating the launch of the new Automotive Service Council of California (ASCCA) website at www.ascca.com. “This is a great opportunity to work with the automotive repair industry to demystify the process of local search engine optimization”, said Bryan Fikes, Managing Partner and Chief Strategist of Zenergy Works, “there is so much change in the industry for shop owners to handle from a technical standpoint that most shops need help with their online marketing efforts and website design.” “ASCCA has made us a preferred provider for website design, search engine optimization (SEO), and online marketing for their members because we have a track record of success in the industry,” said Fikes, “I look forward to seeing some old friends and meeting some new ones in Las Vegas at ASRW.” “Zenergy Works takes a unique approach among SEO Companies,” said Eric Van Cleave, General Manager of Zenergy Works, “we are transparent about what we offer the client, and give them an online access to follow the progress of their online marketing efforts.” Zenergy Works continues to build a reputation as the best local seo company. We are proud to serve the automotive repair industry as a key Search Engine Optimization and website design resource. ASRW is a week of exhibits, seminars, training classes and information sessions put on by International Autobody Congress & Exposition (NACE), Congress of Automotive Repair & Service (CARS), Automotive Service Association (ASA), and Autmotive Service Counsel of California (ASCCA). Come by the ASCCA booth and join us for your chance to win an IPAD, or click on ZENERGYWORKS.COM/ASRW for your chance to win 1 of 3 great prizes.

  0 Comments 84 weeks

• SEO Santa Rosa Company | Zenergy Works

  SEO Santa Rosa Company | Zenergy Works Bryan Fikes was invited to speak to a group of professionals in the Roseville area about Search Engine Optimization and Social Media Optimization hosted by the Roseville Chamber of Commerce. Bryan gave our group an excellent, informational presentation. As the coordinator for this seo seminar, I appreciated the fact that he did not sell his SEO Santa Rosa Company and SEO Services when he clearly had the opportunity to do so. It was evident that Bryan was there to educate our group at the very onset of his SEO presentation. His upfront delivery of industry specific keywords and phrases regarding the social media environment and search engine optimization components of internet marketing carved a concise path for the balance of his presentation. Bryan’s interactive light heartedness helped personalized his message, he made all of us feel comfortable asking questions. I look forward to having Bryan at future events hosted by the Roseville Chamber of Commerce. A true SEO professional with some incredible knowledge and powerful presentation skills. Respectfully submitted by: Jackie McLain Advertising/Membership Sales Development Roseville Chamber of Commerce http://ping.fm/voOaQ

  0 Comments 125 weeks

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