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	Common mistakes in AdWords campaings	566 giorni fa
	Welcome to another page teaching you how to earn AdWords money • Inducting the user in error by using phrases like: free product Don’t try to cheat the users through false promises concerning the price of promoted products. This way you will raise the traffic on site but not the conversion rates. • Unidentifiable uniqueness of promoted product Try to emphasize through your message the aspect that makes your product unique, that distinguishes it from competition. • One group of ads, one campaign Try to organize PPC campaigns. In case in which you are promoting more products, group the key words on categories; organize your announcements in group and this way you will have crisp image over the terms that bring conversions . • Limiting the campaign only to a single announcement It is recommended to create more text for ads and utilize them. This way you will monitor the efficiency of each ad and choose the best one. • Ignoring options for matching key words Key words can have extra specification, like in the next example, exact matching is made by adding brackets - [online payment]. The announcements will appear in this case only when users search the exact expression like online payment, in this order and without other terms in search. Another option is the one to use matching expression that is made by adding key word between quotation marks “online payment”. You can use too the option of excluding some key words, to underline the fact that your ad will not be displayed for respective searches, for example by adding - bank transfer the announcements will not be shown up if someone is searching for online payment through bank transfer. • Ignoring utilizing your company name or your brand Include the name of your company between key words of campaigns. This way you can encourage competition to use it. Discover the true power of AdWords by viewing/buying this guide: http://tinyurl.com/4cdyqw
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