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	Common mistakes in AdWords campaings	577 jours il y a
	Welcome to another page teaching you how to earn AdWords money Let’s continue with the common mistakes done in AdWords campaigns: • Auctions on key words too much used in general Before starting an AdWords campaign establish first a list of words that define the activity domain of your firm, words that are collocations that people needing your services would look after. If we auction too much general words, we risk to spend useless the budget allocated. • Unattractive content: Be creative and original in the ad text, but still enough descriptive. • Promoting of irrelevant pages In the moment in which you place the link on ad’s text, be careful like the user to be redirected to the page he expects to visit, for example the page of the promoted product. • Directing visitors only to the first page of site If visitors enter your site and they search for information a long time, certainly they will not be very happy. It is recommended to promote exactly the page dedicated to product or service that you want to be known. • Lack of key words from ad’s text Do not forget to include key words in the title and body of the ad. Have in mind to follow obtaining a clear content, relevant: the user must know exactly what he would get in the moment he will enter the site. • Ignorance of monitoring results Follow the result of campaigns through Google Analytics or by installing chasing conversion codes from AdWords. This way you can guess which words help you and which word don’t help in achieving the best results. • Setting up the same costs for contextual publicity AdWords gives the possibility to have two separate campaigns, one for the offer of content and one for things that are broadcasted in search engines. You should set up different auctions for contextual publicity. Otherwise, the cost per click will be much higher than expected. Discover the true power of AdWords by viewing/buying this guide: http://tinyurl.com/4cdyqw
	posté par Adwords Money