
Kayakman <Kayakman10>
"ExploreHungary.org"
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| Elimate TV - quote 2 | 674 giorni fa | ||
"Four Arguments for the Elimination of Television"by Jerry Mander Advertising: The Standard-Gauge Railway - Chapter VI "Advertising, then serves to future the movement of humans into artificial environments by narrowing the conception of diversity to fit the framework of commodities while unifying people within this conception. The result is a singularly channeled mentality, nicely open to receiving commercial messages, ready to confuse brand diversity with diversity itself, and to confuse human need with the advertiser's need to sell commodities." p. 126 "By substituting for a greater diversity of experiences and unifying everyone with it, it (TV) aids commercial efficiency. With all people confined to the same mental and physical condition, a single advertising or political voice appropriate to the common mood can influence everyone." p. 132 ---- for more info on this book: http://apps.bebo.com/goodreads/book/... | |||
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