Bebo

Mobile Monday <mobilemonday>

	"How to send lots of SMS for cheap": community response	847 jours il y a
	Below is a summary of the community response to my original question, posted to Mobile Monday email lists (Silicon Valley and London). Thanks Mobile Monday! http://www.mobilemonday.net First, a big thank you to who contributed insights and suggestions... Christophe Lassus, misscall.mobi. http://www.misscall.mobi John Ozimek, Chomp PR. http://www.chomppr.com Helen Keegan, Beep Marketing. http://www.beepmarketing.com Roger Craven, Givitago. http://www.givitago.com David Whitewood, Hotxt. http://www.hotxt.com Imran Limbada, mBlox. http://www.mblox.com Justin Davies, Ninetyten. http://www.ninetyten.com Will Neale, d2see. http://www.d2see.com Matylda Czarnecka, The Bakersfield Californian. http://www.bakersfield.com Thomas Sheahan, Red Oxygen. http://www.redoxygen.com Tom Hume, Future Platforms. http://www.futureplatforms.com Dominic Mason, Haizum. http://www.haizum.com Rhoanna Glenn, Zamano. http://www.zamano.com Raj Singh. http://www.rajansingh.com/ Dale Larson, Donordigital. http://www.donordigital.com Option 1: SMS aggregators Pros: integrate once, scale to many countries + carriers instantly Cons: cost of a few cents per message isn't very scalable to large volumes - Options include: Ericsson IPX, MX Telecom, mBlox, Tanla, Clickatell, Zamano, RedOxygen - "Some aggregators support all-you-can-eat pricing plans at around $10k per month" - "The cost of a few pence/cents per message is inevitable and unavoidable; you will be able to negotiate the best rates with volume (obviously), but typically expect to pay 3p-4p per SMS in the UK (the wholesale rate that operators charge in the UK means that you will not be able to achieve your desired price of <1 cent / SMS)." Option 2: Direct to carriers Pros: potentially send messages totally free Cons: good luck getting a deal with the carriers; have to integrate once for each carrier - "virtually impossible for most operations -- the minimum volume, revenue and technical certification commitments are prohibitive." Option 3: Email-to-SMS gateways Pros: free, easy to implement Cons: could get shut down by carriers at any time; may not be able to reach users on all carriers - "seem impractical for most commercial use since they are less reliable, subject to filtering or shut down, etc." - "They're meant only to support consumer-to-consumer traffic." Option 4: Work with an ad-supported SMS gateway like 4INFO Pros: free (you can even make some money on the ads); scale instantly to all carriers in supported countries Cons: worse user experience; may not be available in all countries - "Don't go down the ad-funded route too soon otherwsie you could be in danger of turning customers off. " Option 5: "Do it yourself" SMS gateway - "use Kannel or Now SMS gateway w/ a Multitech modem and write your own code to send an SMS from a modem attached to your PC" - "will let you send a decent volume per day before the carrier wonders why a particular # is doing so much SMS volume - you can then throttle it across a few diff phones - 20K a day would be considered reasonable. Make sure they are on a unlimited SMS plan of course." - Mercurio Option 6: Other alternatives - Back-door routes/off-shore: "There are a few back door routes normally via South Africa etc but they are unreliable and are being closed down as interconnect agreements are extended to those countries." - Send SMS via a Java app using a data connection. "The trick is getting people to install the app" - Hotxt (msgs send via Java app) http://www.hotxt.com - Miss calls: "You would be charged 1 euro cent per outbound miss call and it would pass your own number across so that the users know they should log into your service (to read their new message for instance). If they phone back the number, the system hangs up immediately (inbound miss call, free for you and the user) and generates an HTTP call back to your url." http://www.misscall.mobi On a philosophical note... "from a consumer perspective trust is an absolute must if you are creating a service based around SMS communication. Some of the low cost suggestions for delivering SMS have the disadvantage of being anonymous, and there's plenty of market research to show that a) there's not much that annoys consumers more than unsolicited or unidentified texts and b) most people will delete texts without reading them unless they are from a trusted source." "In essence, it sounds like you're trying to bypass a fundamental part of SMS: the per-message charge. I think you're likely to find this difficult."
	posté par Mobile Monday

1 commentaire:

	Sarah a dit...	Il y a 776 jours
	hi how r u all i am fine
Signaler un spam