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Abercrombie and fitch <Abercrombie4men>

"We Are The Real Deal"

	The Icon	4/19/08
	Why would any otherwise normal all-American male college student agree to be photographed frolicking nude on a beach, wrestling with other college guys or simply modeling shirtless before an unforgiving camera lens? Why? It is to be the new icon of male modeling. Every age has its icons. Whether it be the Gibson Girls at the turn of the last century or the Vargas Girls of the World War II generation or the Arrow Shirt Men of 1950s, pop culture history is documented by the images of beauty, perfection and sexuality of the day. And, while the Pin Ups of the past were reserved for the image of feminine beauty, today college guys are having their turn. The Abercrombie Male Model is the new gold standard of male modeling. The Abercrombie Male has transcended the four corners of product marketing and become in itself an historic artifact recording pop culture of our day. Like the statues of the perfect male form found in the ruins of Greek and Roman temples, today's Abercrombie model is tomorrow's history in the making. The appeal of the Abercrombie Model is rooted in its realness. That's because Abercrombie Models are real guys culled from college campuses around the country. You know them, you've hung out with them, you've got so drunk with them on a Friday night that you swore off alcohol for a year - or at least until next Friday night. They are in your Fraternity, in your class and in your dorm room. Abercrombie modeling is, in fact, not for the professional male model although many an Abercrombie Model has gone on to earn unfathomable success as professional male models and actors. A&F models are not always frat boys. They are often college athletes who live a fun "fraternity" life. With the exception of notable standouts who developed a fan base like The Carlson Twins, Abercrombie often uses male models only once, allowing campus guys to go on to expanded modeling careers. Review a sampling of any A&F Quarterly or current Abercrombie New Faces and you'll see a strong showing among athletes. Jeremy Bloom was a champion skier and football player, Abe Taylor was a wrestler and ran cross country, Jeff Popovich was a football player, Kyle Maynard got noticed because he was a wrestler and born with a congenital disorder. Jeremy Black wrestled, Warren Kenzie was a swimmer, Brad Kroenig, was a soccer standout. Charlie Scheerer was an athlete at SMU, and Josh Yetzer was a standout high school wrestler. So, a would-be Abercrombie model would be smart to let casting directors know of their athletic prowess as well as lack of inhibition when unclothed. Athletes have always been accustom to being nude in the locker room. It is a short step for production planners to translate that comfort in the locker room with comfortableness in front of the camera. Joseph Sayers certainly got his notice by being a wrestler who posed nude for a Playgirl casting submission. Abercrombie definitely pays more than Playgirl! Abercrombie modeling is to become an Adjective. The term Abercrombie Model is an instantly recognizable description of the perfect All American College Jock. The Abercrombie Male Model is the look, the feel, the image of the physical appearance for which all will strive. Even Hollister, the new spin-off brand name is the new target for would be aspiring high school male models. So, why would an otherwise normal college guy run on a beach naked and wrestle with other guys in front of a camera? The answer is simple. It is to be immortalized as the new American male icon - the Abercrombie Model. Author: Vicky Phipps ,19-08-2006
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	Information We Collect Online	11/25/07
	1. General Browsing Abercrombie.com gathers navigational information about where visitors go on our Web site. This information allows us to see which areas of our Web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, domain type, browser version, service provider, IP address) may be collected which will provide information regarding the general use of our Web site. 2. Personal Information Contact Us, Help or Feedback If you complete a general "Contact Us" form on our Web site, we may collect your name, e-mail address, mailing address and any information that you provide in the text of your message. If you use the "Contact Us" feature available in the Investor Relations portion of our Web site, we may collect your name, title, organization, address, telephone number, fax number, e-mail address and any information that you provide in the text of your message. The information collected in the Investor Relations "Contact Us" feature is only used to reply to visitors' requests for financial information. E-mailing a Resume If you e-mail a resume to Abercrombie.com, we ask you to provide your resume and to specify the desired position. This information is only used to determine whether we may be interested in hiring you and to contact you about prospective employment. We do not use your e-mail address for marketing or other purposes. Sending Electronic Postcards, or E-mailing an Item to a Friend When an online user sends an electronic postcard, including a ?Cast A Friend? postcard, or e-mails an item to a friend from the Abercrombie.com Web site, the designated recipient will receive the sender's name and e-mail address, as well as any information entered into the message by the sender. Abercrombie.com does not retain or review the names or e-mail addresses of the sender or recipient, which are provided in an electronic postcard, including a ?Cast A Friend? postcard, or E-mail-A-Friend. Likewise, Abercrombie.com does not retain or review any information provided in the message content. Casting Call If you choose to send us information for the ?Casting Call,? we ask that you provide photographs and a video of yourself, as well as your name, size stats and contact information (such as your mailing address and e-mail address). Registering with the Online Store Online visitors are given the opportunity to register with the Abercrombie.com online store. Registering with the online store allows visitors to create an address book, make a wish list, and enjoy "quick checkouts" by having Abercrombie.com automatically enter their billing address and preferred shipping information. Registering with the online store requires visitors to provide their name, postal address, e-mail address, and telephone number. Creating and Using an Address Book in the Online Store Only visitors registered with the Abercrombie.com online store may create and use an Address Book, which allows registered users to save in the Address Book they create all of the different names and addresses to whom they frequently send purchases or gifts. When a registered user wants to send a purchase to someone in their Address Book, they simply need to select the desired recipient on the check-out screen. The information a registered user enters into their Address Book is not used for any promotional purposes by us or our affiliated companies, nor is such information rented, sold or exchanged with third parties. Creating and Sending Wish Lists Only visitors registered with the Abercrombie.com online store may create and send a Wish List. If a Wish List is sent at the request of a registered user, their friends and family who receive the Wish List will be able to see the registered user's desired items, as well as make purchases directly off that list. When a registered user finds an item in the online store that they want, they can click "Add to Wish List." The registered user can then request Abercrombie.com to forward the registered user's Wish List by providing the e-mail address(es) of the requested recipient(s). Abercrombie.com will then send an e-mail to the requested recipient(s), which will include a link to the registered user's Wish List. The e-mail address information of the recipient(s) provided by a registered user in the Wish List feature is not used for any promotional purposes by us or our affiliate companies, nor is such information rented, sold or exchanged with third parties. Recipients of a Wish List, however, will have the opportunity to elect to sign up for email from us and we will then use that email address to send information about our products and promotions. Purchasing at the Online Store If you purchase merchandise through Abercrombie.com, we will gather personal information (i.e., name, billing and shipping address information, e-mail address, telephone number and credit card information), as well as information about your purchases on our Web site. Investor E-Mail Alerts Our Web site offers investors the opportunity to sign up for e-mail alerts, which are messages that are conveniently delivered to your e-mail box whenever certain new company information is posted to this Web site. To automatically receive these e-mail alerts, visitors must provide their e-mail address. Abercrombie.com only uses the e-mail addresses provided to sign-up for e-mail alerts to send the requested information. Investor Electronic Delivery of Proxy Materials If you are an investor and elect to sign up to receive your proxy materials via electronic document delivery, you will provide your personal information directly to ADP Financial Information Services, Inc., our third party service provider. A&F Credit Card If you apply online for an A&F credit card, or once opened, access your account online (to pay your account, view your statement or account status, add authorized buyers to your account, request a credit limit increase or update the personal information associated with your account) you leave our site and provide your personal information directly to the issuing bank for the A&F Card. However, your name, address, and e-mail address, as well as information necessary for us to provide you with the bonuses and benefits of an A&F Card (which may include birth date, credit card number and purchasing information), will be provided to us by the A&F Card issuer. Using Information We Collect Online Abercrombie.com uses the information you provide when signing up for our mailing list or requesting a catalog to send information about Abercrombie products to you via e-mail and regular postal mail. The information you provide when registering with the online store or making a purchase with the online store, may also be used for Abercrombie marketing. For example, your name and postal address, which you provide when registering with the online store, as well as your purchasing information, may be added to our postal mailing list. If you previously signed up to be added to the Abercrombie mailing list, requested a catalog, registered with the online store or made a purchase with the online store, but no longer wish to receive information about Abercrombie products via e-mail from Abercrombie.com, please click here. Please be aware, however, even if you request to be removed from our e-mail marketing list, you may still receive e-mail confirmations for any orders placed on Abercrombie.com. If you no longer wish to receive marketing materials from Abercrombie via regular postal mail, please click here and tell us in your comments that you want to be removed from the Abercrombie postal mailing list. If you send us information for the ?Casting Call? (such as your name, size stats, contact information, photographs and video), we will only use that information to determine whether we are interested in you being an Abercrombie model and to contact you about prospective modeling. Information We Share With Third Parties Abercrombie.com does not sell or rent your e-mail address to unrelated third parties. We may, however, share e-mail addresses collected after July 29, 2002 with our affiliated companies (for example, Hollister Co., Ruehl, and Abercrombie Kids) so that they may send you promotional materials about their products. You can be assured that our affiliated companies will not sell or rent your e-mail address to unrelated third parties. We make the names and postal addresses in our postal mailing list, sometimes categorized by purchasing information, available to our affiliates (for example, Hollister Co., Ruehl, and Abercrombie Kids) and other unaffiliated companies for their marketing purposes. If you would like to make sure that we do not disclose your name and postal mailing address to unaffiliated third parties for their marketing purposes, please click here and ask us not to share your postal address with unaffiliated companies. If you send us information for the ?Casting Call? (such as your name, size stats, contact information, photographs and video), we may share that information with our modeling agency. The modeling agency will use your information solely to assist us in determining whether we are interested in you being an Abercrombie model. Please be aware that Abercrombie.com may use third parties to help provide services to you, such as fulfilling orders, processing payments, providing electronic online investor information, monitoring site activity, serving site content, organizing information, conducting surveys, and administering e-mails, drawings, or contests. You should also be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site or the public. International Users If you are visiting Abercrombie.com from a location outside of the U.S., your connection will be through and to servers located in the U.S., your orders placed through Abercrombie.com will be accepted and fully processed in and shipped from the U.S. and all information you provide will be processed and maintained in our Web servers and internal systems located within the U.S. Cookies 1. What Are Cookies and How Do We Use Them? Abercrombie.com uses a browser feature known as a cookie, which assigns a unique identification to your computer. The cookies are typically stored on your computer's hard drive. Information collected from cookies is used by Abercrombie.com to evaluate the effectiveness of our Web site, analyze trends and administer the Web site. The information collected from cookies allows us to determine such things as which parts of our Web site are most visited and difficulties our visitors may experience in accessing our Web site. With this knowledge, we can improve the quality of your experience on our Web site by recognizing and delivering more of the most desired features and information, as well as by resolving access difficulties. In addition, Abercrombie.com uses cookies to help keep track of items you put into your shopping cart and to tell us whether you have visited Abercrombie.com in the past. This allows visitors registered with the online store to maintain shopping carts between visits. 2. Coremetrics. We use Coremetrics, a third-party service provider, to assist us in better understanding the use of our Web site. Coremetrics will place cookies on your computer and will receive information that we select that will educate us on such things as how visitors navigate around our Web site, what products are browsed and aggregate purchasing information. Coremetrics analyzes this information and provides us with aggregate reports. The information and analysis provided by Coremetrics will be used to assist us in better understanding our visitors' interests in our Web site and how to better serve those interests. The information collected by Coremetrics may be associated and combined with information that we collect about you while you are visiting our Web site. Coremetrics is contractually restricted from using information it receives from our site other than to assist us. Coremetrics is contractually required to maintain all information about our site and its analysis in confidence. As a visitor to our Web site, you have the option to deactivate the ability of Coremetrics to analyze your browsing and purchasing behavior on our site. If you would like to deactivate our ability to analyze your browsing and purchase behavior through the use of this service, please click here. Updating Your Personal Information We prefer to keep registered users' personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address and preferred shipping information. Just log-on to your account with your user name and password, and you'll see a menu where you can update your information. Privacy Of Children On Our Web Site Abercrombie.com is not directed at kids under the age of 13, and no one under the age of 13 should provide personal information on this Web site. We encourage all children under the age of 13 to visit our kids' Web site at http://www.abercrombiekids.com. Links For your convenience and enjoyment, our Web site may contain links to other Web sites. Abercrombie.com does not evaluate and is not responsible for the privacy practices or the content of such Web sites. We would urge you to review the privacy policies on each link to ensure that you are comfortable with their privacy policies and practices. Updates to Privacy Policy As we continue to offer our visitors new and different types of content and services, Abercrombie.com may modify our information collection and use practices. Should there be a material change to our information collection and use practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement. Security Statement Abercrombie.com limits the number of employees that have access to the databases that contain personal data, and Abercrombie.com employees are advised of the importance of confidentiality. In addition, it is our policy to never send your credit card number via e-mail. As an added safeguard, Abercrombie.com does not store credit card information with your registered online profile. We designed the Abercrombie.com online store to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator and versions 4.0 or higher of Internet Explorer. Browsers that do not meet this requirement will be prevented from navigating the online store section of the Abercrombie.com Web site. While we implement the above security measures on this site, you should be aware that 100% security is not always possible. Questions/Contact Us If you have any questions, comments or concerns regarding our privacy practices, please contact us at the following e-mail address, mailing address or telephone number: abercrombie@abercrombie.com Customer Service Abercrombie & Fitch Co. 720 Fifth Avenue Attn: 8th Floor New York, NY 10019 1-800-934-4403 Privacy Policy Format Changed: August 21, 2006
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	Authenticity Statement	9/28/07
	The only way to appreciate Abercrombie & Fitch is to live it through our high quality, collegiate-inspired, casual luxury clothing. And the only way to get into our newest clothing is by heading to one of our U.S., Canadian or UK stores, shopping our company websites, or ordering through our A&F catalog. Our unique lifestyle is felt through the energy of the in-store experience. With great tunes thumping in the background and our Brand Reps there to help you find exactly what you need, our stores bring to life the Abercrombie & Fitch lifestyle. For over 100 years we?ve dedicated ourselves to designing and producing the highest quality All-American clothing. However, as we continue to produce the hottest fashions, counterfeiters are making cheap knockoffs that are often mistaken for the real deal. So make sure you get all your A&F gear from one of our stores, company websites, or catalogs. If you think you have counterfeit Abercrombie, or if you see our gear somewhere other than one of our stores, let us know. You can call us toll free from the United States at 866.901.FAKE (3253). From outside the US, you can call us direct at 614.283.8100. From anywhere, you can email us, too. Just drop us a note at BP_Tips@abercrombie.com. We appreciate your help.
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