Bebo

Imagine publishing an ebook only to learn that you’re<a href="http://aureliustjin.com">making no sales</a>, no traffic to your website and no profits.
How depressing will that be…

A while ago my friend, just finished writing and
publishing his new ebook called “How To Be A Good
Retail Worker”. He has no problems with writing an ebook.
He knew how to write, he knew how to organize his
work into a structured way. But he had one problem -
He couldn’t sell it in the end! Why? Because he failed
to see how big the demand was for information on Retail working work.
He didn’t research before he published his finished ebook. He lost hope and
didn’t have any confidence anymore. He was assuming people
will buy his book and he was hoping that a lot of people were
looking for information about this subject. He failed miserably!

To be frank, without doing your “research” you’ll go no where
with your ebook venture. You’ll be brain dead and you’ll
be like a blind man going no where but the wall in front of him.

Without researching before hand you’ll:
- Waste a lot of your time (and time = money).
- End up having no hope and momentum.
- Wonder if you’re ebook will ever sell or not.
- You’ll need to guess and hope a lot. Hope, hope & hope.

Most people fail to do their research FIRST before they write
their ebook because they think that it will sell good. They
hope in wonders that it’ll sell like the best ebook anyone
has seen. They think that they’ll “get rich overnight”.
Listen, just because you’ve got good knowledge about a certain
topic, it doesn’t mean that it will sell! (Sorry if you
studied ten years on that subject)

To check and see how many people are actually looking for that
topic, search that topic in your favourite search engine
such as Yahoo.com. Just for an example you can search a
topic about “How to make money”. You’ll literally get over
3.7 billion results. Do you think that this “product”
will even sell? Look at the competition it has. The
business sector makes up most of the population of all
subjects.

So my point here is that you need to create a product that
either no one has or create a product better than your
competitors. You can create an ebook based on a niche
market.

If you do your research on the topic of your ebook, you’ll
benefit immensely because:

- You’ll know your competition & how large it is before hand.
- You’ll know if people will even buy your ebook.
- You’ll know how much to sell it for because you can
compare prices with your competitors.
- It’ll save you a massive amount of time.
- You’ll have more confidence in writing the ebook because
you’re absolutely certain that it will be a “winning product”.

There are many tools and resources that offer you to research
hot markets.
Three tools I personally use to find hot markets include:

- Keyword suggestion tools – Such as Overture’s keyword
suggestion tool.

- Hidden tools that not many people make use of –
If you want to find very niche markets try looking at Ebay’s
categories such as Books & Comics > Business > Ebooks.
One other “hidden” tool that not many people us is eBay’s “Pulse”.
This tool will show you the top 10 keywords
searched on ebay. You will find this tool on the homepage,
called “eBay Pulse”.

- Forums – Take a look at the forum that relates to your
topic. If your subject has something to do with weight
loss then search “weight loss forums” in your search
engine. You’ll find a lot of people posting their
questions and problems.

- Surveys & Questionaries - If you have an opt-in list why
don’t you survey your list about the topic? Ask them what
is the biggest problem in __________.

The biggest tip I can give you is to take baby steps. Get
those “small ideas” that you had a long time ago and work
on that first. So then you can make “achievable

<a href="http://aureliustjin.com/">Generating free traffic</a> is not always the impossible
feat that it is made out to be. In fact, there are
many different ways in which you can generate free
traffic. Some are better than others; and some are
especially effective in some niches, but not in
others. Below, I've listed seven such methods:

1. Write articles and submit them to directories.
Include a link in your resource box that points to
your site. This will generate traffic and click
throughs long after you publish it.

2. Add “keyword” pages to your site. You can do this
by writing articles that are focused around a certain
keyword and then simply uploading them to your site.
When your site is indexed by the search engines,
traffic will pick up for those keywords.

3. Begin finding link partners and exchanging links.
This will not only get you direct click through
traffic from other sites, but it will also get you
search engine traffic once those sites are indexed and
your site is given credit for the inbound links.

4. Create a high-quality flash video or real life
video; add it to a page on your site. Post that video
on You Tube, Break.com, and on all social bookmarking
sites, such as http://del.icio.us, and
http://www.technorati.com. If your video is
exceptionally funny or interesting, people will begin
to circulate your video around the Internet. Remember
to include the URL of your site in the video, so
viewers can figure out how to find your products.

5. Create a free report on a specific subject related
to your business. In that report, include a link to
your site (preferably a newsletter opt-in form) every
few pages. Take that report and give it away for free
to every site owner in your niche. If you have a link
to one of your products in that report, allow the site
owner to rebrand it. That will make him much more
likely to redistribute it.

6. Post regularly on forums related to your site.
This is perhaps the easiest and quickest way to
generate traffic. All it entails is creating an
account on several good forums, making useful and
interesting posts, and then including a signature file
that allows readers to click through to your site.

7. Post free ads in places that actually get traffic.
Using “free ad forums” may be a waste of time in many
instances; however, bulletin boards that get traffic,
but allow free advertisement, may be a good place to
look.

If your current advertising budget is higher than
you'd like, you should consider using free advertising.

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There are a number good reasons why you should not go
into the “make money” market. Below, I will give you
ten of the more important reasons.

1. Your competition is highly skilled. If you think it
is easy to compete in the “make money” market, think
again. Your competition has mastered the art of
selling, which means he or she will be an extremely
tough competitor.

2. Other markets offer less resistance. The “make
money” market is highly oversatured with sellers. For
this reason, it is tough to claim decent positions on
search engines. This is not so with all niches.

3. The learning curve is high if you're inexperienced
selling “make money” products. Since your ability to
train people to sell will be directly dependent on
your ability to sell to them, many people will be
reluctant to buy from you unless your presentation is
far beyond average.

4. Even if you sell within the “make money” market,
your target audience should be small, not large. You
want to find a specific group that can be matched to a
specific product you will produce or have already
produced.

5. Other products are easier to market. When it comes
down to it, people are highly suspicious of any type
of “make money” product or service. If you're selling
something else to them, chances are that they will be
considerably less likely to worry that you are trying
to rip them off.

6. Buyers in the “make money” market may be more
likely to return products, as they perceive sellers to
have tricked them if they do not succeed in making
money with the product (which they usually don't, no
matter how good it is).

7. Buyers wont judge your product on how it “should
be” presented according to protocol that is normally
used for “make money” products. Instead, they will
look at the list of features you have provided.

8. You're better off in the long run if you pursue a
field in which you are interested, rather than simply
a “make money” field. If you don't have any serious
interest in your product, you will more than likely do
a poor job creating and marketin it.

9.Other markets can often be more profitable. Even
though you've heard about those million dollar days,
there are other industries which can be just as
profitable, provided that you spend the time to select
the right one and to cultivate profits.

10. If you don't have a background in “making money”
with some specific system, you may be better off
creating a book or product on some area in which you
have specific expertise.

To reiterate, there are many business models you can
create; however, a business model that caters to the
“make money” crowd is almost always a mistake.

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